Personalization and focus on customer experience management
Posted: Wed Jan 29, 2025 8:44 am
Let us repeat: personalization has become critically important in a highly competitive environment, because focusing on the individual needs of each client increases their loyalty and satisfaction.
In particular, according to the results of a Salesforce study , 79% of customers are willing to provide information about themselves in order to improve service.
In addition to the self-service portal and collection afghanistan consumer email list of information and data about the client, it is important to develop a single client profile, which should be enriched by many systems and personalized.
For example, like this:
unnamed(41).png
Image from the author's archive
The Growing Role of Privacy
The increased focus on security is driven by the rise of cyber attacks and increased data regulation.
And confidentiality is a key aspect for B2B portals: protection of customer and partner data from leaks, loss or damage, continuity of processes, legal risks, liability and vendor support should be a priority.
B2B marketplaces are gaining popularity
B2B marketplaces are online platforms that connect manufacturers, suppliers and buyers to.
In particular, according to the results of a Salesforce study , 79% of customers are willing to provide information about themselves in order to improve service.
In addition to the self-service portal and collection afghanistan consumer email list of information and data about the client, it is important to develop a single client profile, which should be enriched by many systems and personalized.
For example, like this:
unnamed(41).png
Image from the author's archive
The Growing Role of Privacy
The increased focus on security is driven by the rise of cyber attacks and increased data regulation.
And confidentiality is a key aspect for B2B portals: protection of customer and partner data from leaks, loss or damage, continuity of processes, legal risks, liability and vendor support should be a priority.
B2B marketplaces are gaining popularity
B2B marketplaces are online platforms that connect manufacturers, suppliers and buyers to.