Personalization and focus on customer experience management

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Let us repeat: personalization has become critically important in a highly competitive environment, because focusing on the individual needs of each client increases their loyalty and satisfaction.

In particular, according to the results of a Salesforce study , 79% of customers are willing to provide information about themselves in order to improve service.

In addition to the self-service portal and collection afghanistan consumer email list of information and data about the client, it is important to develop a single client profile, which should be enriched by many systems and personalized.

For example, like this:


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Image from the author's archive

The Growing Role of Privacy

The increased focus on security is driven by the rise of cyber attacks and increased data regulation.

And confidentiality is a key aspect for B2B portals: protection of customer and partner data from leaks, loss or damage, continuity of processes, legal risks, liability and vendor support should be a priority.

B2B marketplaces are gaining popularity

B2B marketplaces are online platforms that connect manufacturers, suppliers and buyers to.