Why is it not good to copy other people's marketing strategy?

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Abdur8
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Joined: Sat Dec 21, 2024 4:55 am

Why is it not good to copy other people's marketing strategy?

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What's good for the neighbor isn't always good for you. You've probably heard that phrase somewhere, even in your own home when you were a kid. Well, it's never been so true!

owadays, there is a lot of competition in the online environment and to face it, several brands have chosen to pay attention to "their neighbor's garden" and try to copy strategies. That, of course, is not the best option. In fact, it is far from being a correct alternative.

When you use someone else's marketing strategy, you can sink your own brand. That's what we'll be talking about in today's article. Keep reading.

Own strategy x Others' marketing strategy
In the business world there is no shortage of good ideas , on bahrain email list 191152 contact leads the contrary, when the professional knows what he is doing, his creativity takes on extraordinary proportions. When we talk about marketing strategy, it is necessary to mention that, apart from creativity, it is necessary to have knowledge and experience.

When considering knowledge, experience, creativity and some other important components for strategic decision making, it is good to think that actions will not always be unprecedented. You must be wondering how that works, right?

Well, by thinking like this, we begin to open our eyes to the reality of the market. The easy access to information, the new resources that appear and the way companies work with data from their audiences are aspects that make it possible to copy strategies.

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In this sense, it is good to remember that a copy will never become a true clone , that is, it is practically a utopia for a company to be able to copy a business strategy in its entirety.

A custom strategy is created taking into account aspects specific to your business. In this way, you avoid reaching an audience that is not your company's. When creating a custom strategy, the free budget for that action is also considered.

It is worth remembering that copying a strategy will cost an amount close to the amount paid by the model company. And the question arises: will your cash register have that amount to put the marketing strategy on track?
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