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In a sector with as much competition as the technology services sector, staying on top of the latest trends is essential to be able to gain a piece of the pie . Knowing what is coming and implementing changes before others is a clear competitive advantage that will help you become a powerful brand in the market, as well as create a winning marketing strategy .
Discover the main concerns and challenges faced by Spanish companies in the technology services sector with this report. Click and download!
Emerging trends in the technology services sector
In this article we have compiled hr email list the latest and most important trends in the IT services sector so that you can get an idea of what is to come and get your engines ready. And, to do so, we have based ourselves on the study State of marketing and sales in the technology services industry , which we have carried out together with HubSpot .
AI appears to boost the efficiency of the technology sector
Did you know that, in many cases, sales professionals only spend two hours of their daily workday on sales activities and one hour on administrative tasks? Many technology companies have seen how the implementation of Artificial Intelligence tools in their company for sales teams has helped to increase their efficiency.
This technology is making it possible in many environments to automate the most repetitive parts of sales work and save up to two hours a day , which can be used for more sales-specific tasks such as connecting with customers and cultivating long-lasting relationships. In addition, representatives say that building relationships and taking care of their customers is the most important part of their entire job.
Although many companies in the IT services sector have already adopted AI, they have only done so partially. But it is believed that more and more will do so fully, as 85% of respondents point to AI as one of the most relevant trends .
Marketing teams at technology services companies are also jumping on the bandwagon
But AI is not only a trend in sales teams at technology companies, but also in marketing teams. This type of technology has enabled 84% of marketing professionals to create content more effectively . More specifically, 82% produce more content and 77% can generate more personalized content. And that's not all, AI allows marketing professionals to save two and a half hours on administrative tasks and three hours per piece of content. In this article we tell you how we use AI at Cyberclick to create content.
But obviously, using AI without any kind of control or rules can lead to problems of plagiarism, bias or misalignment of values, according to 60% of respondents. Therefore, it is important that they are used as a complement by marketing teams and that internal policies for the use of this technology are created.