At the end of March 2023, OK released its first original hobby show, OKnutye Lyudi. The first episode collected 15.5 million views in a month.
Zen
As for Yandex Zen, the number of published videos here increased 3.5 times in 2022.
51% of the time, Zen users watch videos, and 49% read texts. This means that the platform is slowly but surely moving away from text content. Moreover, the app is showing a trend towards short formats. The number of such posts has increased 15 times over the past year!
What conclusion can be drawn from this data? Marketers guangdong cell phone number list are using videos, and users are actively consuming them. Five years ago, it was just a trend, but now it is definitely a must-have.
Where to start?
Depending on the tasks and the chosen platform where the videos will be published, you already choose the format. Creating a quality video is not a cheap pleasure, so you need to try to use its capabilities to the maximum.
Once you have defined your goals, objectives, and tools, you can move on to creating scripts. It is best not only to write a script, but also to make a storyboard and attach references for the client. This will help you during filming and will protect you from misunderstanding the task.
If you simply describe the concept of the video, you may end up in a situation where the client “had imagined it differently.”
After the script approval stage, the organizational part begins: searching for models, purchasing props, renting and preparing the premises. When all issues are resolved, on the appointed day you can finally say: "Camera! Action!"
Every shoot requires inspiration and preparation. And you can always turn to professionals for help.