B) create content that ranksto rank at the top buy telemarketing data of google, you’ll need to create content that deserves to rank. Watch this video to learn how:c) capture readers’ interest with a content upgradesumo captures leads by offering free downloads of bonus content. In the marketing world, we call this a ‘content upgrade.’ this can be a worksheet, template, checklist, and so on.But note that you can’t just attach any bonus content.
Look carefully and you’ll see that sumo always offers a content upgrade that is relevant to the article the reader just consumed. In the “how to write a newsletter” post, sumo offers a swipe file of newsletter ideas—perfectly suited.Of course, you could give away something much simpler like a pdf version of the post—but this is rarely a compelling offer. Ideally you want to give away something so valuable that signing up is a no-brainer.