To reach this point, however, he goes through

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Management's orientation towards marketing brings the vision of the market. Firstly, companies must understand what the market needs; then, they must develop strategies to meet the demands of the segments, in a way that differentiates themselves from competitors. Holistic marketing orientation while the first three orientations already have limited use, the holistic marketing orientation is the most contemporary approach.

According to this philosophy, marketing is broad and works with singapore whatsapp data different areas of the company, with which it builds interdependence. Marketing and sales until kotler's ideas came into practice in the market, marketing was largely seen as synonymous with sales. However, these areas have different functions. The sales team works in the final stage of the purchasing journey.

Its role is to stimulate decision-making when the client is already more mature. the maturation process with the marketing team, which had the role of attracting interested parties, strengthening the relationship with them and nurturing them with content. The separation between the areas, however, caused a schism. In many companies, marketing and sales don't talk to each other and still fight over who should receive the sales credit.