What is market segmentation?

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Market segmentation is the process of dividing the entire market into smaller, homogeneous groups of customers. Each group is characterized by specific characteristics, needs, or purchasing behavior. The main goal of segmentation is to better tailor products and services to the expectations of specific groups of consumers.

For example, a cosmetics company can distinguish market segments based on skin types, such as dry, oily, combination and sensitive. Each segment requires different ingredients and product greece phone number data formulations, which allows the offer to be tailored to the specific needs of customers. Sensitive skin types receive gentler formulations, and oily skin types receive sebum-regulating products. This approach not only increases customer satisfaction, but also reinforces the brand's position as a skin care expert.

Who needs segmentation and for what? Market segmentation is crucial for businesses in any industry, regardless of size. It brings tangible benefits to both small businesses and global corporations. Key applications of segmentation include: Marketing departments can accurately determine target groups, allowing them to better tailor advertising messages.