If your customer has completed

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the purchase before you’ve sent all three emails, congratulations – the campaign worked!

Is there still a reason for you to send cart abandonment emails to this consumer? Of course not.

Do some companies still do? Unfortunately yes.

If you continue to send cart abandonment emails after the cell phone number database customer has converted, your messages are irrelevant and outdated. If your customer sees this, their experience will be degraded, lowering the brand’s perceived value.

This is a small but important detail in your campaign. So, ensure your triggered emails are set to stop once the customer has converted.

Previously converted customers
Some of your abandoners may be shoppers who have recently converted.

For example, you may have a consumer who converted a day ago but wanted to research more items today, so she put some in her cart and then left the site.

Is it useful to send her a cart abandonment email? Not really.

Since she made a purchase, we can assume that she already got what she wanted, so sending her more messages would be futile. It may be irritating for this customer to receive so many emails from the company and can perceive the company as ‘desperate’.