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By Marina Avilés
Marketing trends encompass all kinds of aspects. There are innovations in both types of strategies and content formats, and in the use of advanced technologies such as artificial intelligence. In the latter case, AI trends for 2025 are going to reach an innovative threshold that we have never seen before. These are not the typical automations or chatbots that have already been talked about a lot. In this coming year, everything will be absolutely new and different thanks to more powerful AI in all fields of digital marketing.
Do you want to know the 165 digital marketing trends and predictions that will change the landscape of our sector by 2025 ? Click here and download the free interactive ebook that we have prepared for you with all the information.
The TOP trends in Artificial Intelligence for 2025, get to know them (1)
AI Agents
In 2024 we saw the rise of AI-based hr directors mailing list irtual assistants, but this new trend of AI Agents is totally different.
AI Agents are surprisingly powerful assistants that automate much of the heavy lifting of marketing. Their cognitive capabilities (perception, analysis, understanding, learning, decision-making, and execution) are far more advanced than the traditional AI you've come to know so far.
Think of them as expert collaborators who automate fairly complex tasks and who also “learn” with each interaction, improving and adapting their way of acting based on what you need in any area of digital marketing .
AI agents operate across multiple channels such as marketing software, social media, emails, mobile apps, and websites. They have the ability to work reactively (in real time) and even anticipate what's coming next based on behavioral patterns they detect.
An excellent example can be seen with Breeze (HubSpot's AI Agents ecosystem) , just launched at the end of 2024.
For 2025, the four HubSpot AI Agents available are:
Breeze Content Agent (for content creation).
Breeze Social Media Agent (for social media).
Breeze Prospecting Agent (for prospecting).
Breeze Customer Agent (for customer relations).