It's been awhile since I've contributed to YOU uk email address list moz and I thought it was high time I started giving back to a fantastic community that's given so much to me. I guess the comments will tell if I get a warm re-welcome or a swift kick out the door. This post was inspired by one of the most common issues I deal with on a weekly basis. Clients and prospects alike truly believe that they rank high in the SERPs before they really do.

I've personally witnessed clients ranking low on page two of the Google SERPs who think they rank high on page one. I know what you're thinking, "Hello? Hello? Anybody home? Huh? Think, McFly!". Sure, most of us have realized for years that personalized search, location, and other factors have impacts on what you see in the SERPs, but I often find that even the most tech savvy of clients and prospects have no idea that this is happening.