Key criteria for group division
Posted: Sun Dec 22, 2024 7:23 am
The target audience can be subdivided according to various socio-geographic criteria, but the following must also be taken into account: the world view and the psychological and cultural issues of potential customers oman phone number Here are the most commonly used and most important ones:
Age
Income
Place of residence (urban and rural, type and size)
Gender
Other factors relevant to the breakdown are: hobbies, frequency of purchasing new products, number of children, professional situation and beliefs and religion.
If something is good for everything, it is good for nothing.
In the market, the key to success is the ability to focus your efforts on a specific goal. As Bruce Lee said, you should not fear the person who has trained a thousand kicks, but the person who has trained one kick a thousand times. A similar principle applies in any global market, except that here the proverbial kick is the marketer's experience in a specific field. More tangible results will be obtained by specializing in an offer aimed at a small group of consumers, and that is what target group research is for.
Target group research - methods of application
The basic criterion for dividing target group research is distinguishing between research conducted using quantitative and qualitative methods. The main objective of research conducted using the quantitative method is to collect numerical information that will then be used for further consumer analysis, while research conducted using the qualitative method focuses more on making observations and obtaining more precise opinions and descriptions than is the case with the quantitative method.
Age
Income
Place of residence (urban and rural, type and size)
Gender
Other factors relevant to the breakdown are: hobbies, frequency of purchasing new products, number of children, professional situation and beliefs and religion.
If something is good for everything, it is good for nothing.
In the market, the key to success is the ability to focus your efforts on a specific goal. As Bruce Lee said, you should not fear the person who has trained a thousand kicks, but the person who has trained one kick a thousand times. A similar principle applies in any global market, except that here the proverbial kick is the marketer's experience in a specific field. More tangible results will be obtained by specializing in an offer aimed at a small group of consumers, and that is what target group research is for.
Target group research - methods of application
The basic criterion for dividing target group research is distinguishing between research conducted using quantitative and qualitative methods. The main objective of research conducted using the quantitative method is to collect numerical information that will then be used for further consumer analysis, while research conducted using the qualitative method focuses more on making observations and obtaining more precise opinions and descriptions than is the case with the quantitative method.