Cdiscount and Black Friday
Posted: Sun Dec 22, 2024 7:13 am
Black Friday: 7 engaging ideas to drive your sales
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Black Friday & Cyber Monday are back!
With more than $1.3 trillion generated in 2022 , it alone represents +30% of the annual turnover of the Retail sector . And for good reason, in France, Black Friday is awaited by more than 62% of buyers who see it as a promotional and practical advantage allowing them to start their Christmas shopping.
Tech, fashion and beauty are the 3 most popular sectors during this period. For brands, the challenge is twofold! They must be innovative and efficient in their communications to stand out from the competition and achieve ever-increasing sales targets.
Developing unique and engaging campaigns therefore becomes a Must Have for you brands!
This naturally brings up several questions: What message? What content? What format? What channel? And that's where our Sinch experts come in to help and support you!
Black Friday is all about grabbing attention. If you want more than just fleeting, one-time customers, you need advanced engagement strategies and an omnichannel approach . That means using mobile technology to reach your customers where they are.
So let’s take a look at some Black Friday campaign ideas designed to help you reach your target audience and boost your sales on November 24, 2023.
1. Focus on personalization
Showing genuine attention to individual preferences and interests is essential to retaining your customers, personalization can be done just as well on a prospect as on a customer.
Personalization can be done at the level of content, format and the communication channel used. For any customer relationship, multichannel communication (at first ) or omnichannel (for the more advanced) is the key!
The ideal communication channel for your customers is personalized poland number for whatsapp thanks to the data collected on them. While the choice of content is based on trends and feedback that we can share with you.
Are you lacking data on your customers’ tastes and desires? Send them a two-step communication:
Ask your customers what interests them a few days before Black Friday via Rich SMS
On D-Day, send your customers a Rich SMS with personalized content offering products that match their expectations.
Alternatively, you can also send a Rich SMS highlighting categories to simplify your customers' purchasing journey and which will at the same time allow you to collect data on their purchasing habits:
Citadium Black Friday 2022
Want more inspiration on personalization? Watch this video interview with retailer Parfym.se . They explain the results they saw using personalization in their emails and SMS messages on Black Friday: +100% visibility!
2. Create a sense of urgency
Black Friday means limited time offers. So you can easily take advantage of it during this time of year. Here are some ways to highlight it during your speaking engagements:
– Send urgent alerts about a gift or flash sale to give consumers a chance to score a deal they can’t miss.
– Send messages with countdowns that count down the days until Black Friday.
– Notify subscribers of limited-time or expiring offers like free gifts, or how much stock is left on a trending item.
Mobile marketing can help create a sense of urgency for Black Friday deals.
Image for Black Friday: 7 engaging ideas to drive your sales
Share to
Black Friday & Cyber Monday are back!
With more than $1.3 trillion generated in 2022 , it alone represents +30% of the annual turnover of the Retail sector . And for good reason, in France, Black Friday is awaited by more than 62% of buyers who see it as a promotional and practical advantage allowing them to start their Christmas shopping.
Tech, fashion and beauty are the 3 most popular sectors during this period. For brands, the challenge is twofold! They must be innovative and efficient in their communications to stand out from the competition and achieve ever-increasing sales targets.
Developing unique and engaging campaigns therefore becomes a Must Have for you brands!
This naturally brings up several questions: What message? What content? What format? What channel? And that's where our Sinch experts come in to help and support you!
Black Friday is all about grabbing attention. If you want more than just fleeting, one-time customers, you need advanced engagement strategies and an omnichannel approach . That means using mobile technology to reach your customers where they are.
So let’s take a look at some Black Friday campaign ideas designed to help you reach your target audience and boost your sales on November 24, 2023.
1. Focus on personalization
Showing genuine attention to individual preferences and interests is essential to retaining your customers, personalization can be done just as well on a prospect as on a customer.
Personalization can be done at the level of content, format and the communication channel used. For any customer relationship, multichannel communication (at first ) or omnichannel (for the more advanced) is the key!
The ideal communication channel for your customers is personalized poland number for whatsapp thanks to the data collected on them. While the choice of content is based on trends and feedback that we can share with you.
Are you lacking data on your customers’ tastes and desires? Send them a two-step communication:
Ask your customers what interests them a few days before Black Friday via Rich SMS
On D-Day, send your customers a Rich SMS with personalized content offering products that match their expectations.
Alternatively, you can also send a Rich SMS highlighting categories to simplify your customers' purchasing journey and which will at the same time allow you to collect data on their purchasing habits:
Citadium Black Friday 2022
Want more inspiration on personalization? Watch this video interview with retailer Parfym.se . They explain the results they saw using personalization in their emails and SMS messages on Black Friday: +100% visibility!
2. Create a sense of urgency
Black Friday means limited time offers. So you can easily take advantage of it during this time of year. Here are some ways to highlight it during your speaking engagements:
– Send urgent alerts about a gift or flash sale to give consumers a chance to score a deal they can’t miss.
– Send messages with countdowns that count down the days until Black Friday.
– Notify subscribers of limited-time or expiring offers like free gifts, or how much stock is left on a trending item.
Mobile marketing can help create a sense of urgency for Black Friday deals.