It's that level of strategy that's necessary to get to the next place. You don't have usa business email list to know everything. You don't have to be an expert in all areas of SEO, and we'll get into that in a second. What are we really talking about? We're talking about craft, and we're talking about people primarily in this process that we're going over. For me, a lot of this comes from a blog post that I read by a guy named Jason Roberts.
2010. It'll be a link in the show notes. For him, it was called the Surface Area of Luck. This blog post blew my mind when I read it, because it's all about the doing. It's about the craft. It's about the skills. It's what we learn, it's what we do, and it's about the telling. It's how we communicate to others the qualities and the skills that we bring to the craft every single day.