Followers have to see the content now, or never, so they are drawn to the platform every day to view its curated collection of limited-time, snaps and stories only.
It makes followers feel like a VIP, which is never a bad thing for customer retention and loyalty through photography .
“Discover” function
It's a constant stream of editorial content from big brands that have paid to be there.
Think Mashable, MTV, BuzzFeed, news.com.au, Daily Mail, Cosmopolitan, Refinery29 and more. For smaller brands, it’s an inspiration for their content library and for global brands with big budgets, there’s potential to be seen by a large and diverse part of your target market.
Influencers
Snapchat is another key platform for influencer marketing and is already starting to flourish as popular influencers jump on the SnapChat bandwagon as an extension of their blog , Instagram account and Youtube channel.
Snapchat as part of the Digital Marketing strategy
Images and videos are content, and they must be displayed on all available platforms.
Responding to the premise of the introduction, people who follow your brand on Snapchat are true fans, and this is because your content expires in 24 hours.
This type of social media only attracts your most engaged followers to your brand, and therefore, loyal to the content you offer them.
They will be watching each of your “Snaps” to find out if you have new promotions or what interesting information you are going to surprise them with this time.
Not everyone will be truly committed to doing this for your brand.
So, Snapchat should definitely be part of your Digital Marketing strategy to make it complete and even go beyond.
Here we explain how to achieve this.
If your brand or company is one that has ongoing events, take advantage of Snapchat to invite your followers.
For conventions, trade shows, meetings, parties, and more, use Snapchat phone number identifier philippines to give your followers direct access to these events.
Also, whether at your company's events or not, you can take advantage of the “Add someone nearby” option if you see a potential audience.
This way you can invite them to join your community, and the more the merrier!
Remember that on Snapchat you can also share stories that can last a maximum of 20 seconds and include 5 different photos and videos.
This is a good way to make calls to action.
On the other hand, with the “Our Story” function , live events take on another dimension.
Users will be able to share their photos and videos to the designated story. Cool, right?
Launch new products
Get your followers speculating about your new products.
Make smart use of Snapchat's tool to create intrigue campaigns about your new products.