When done well, it can ensure customers buy again without going through all these steps.
Due to the relationship of trust already established with your brand, customers go directly to closing the sale.
Best of all, customers who buy frequently tend to spend more.
Why is it important to shorten the sales cycle?
It is not difficult to see that reducing the sales cycle means a substantial increase in the company's profits.
Remember, this way you will get more sales in less time with the same structure as before.
Shorter sales cycles benefit companies in a number of ways, from planning new actions to providing cash resources to invest.
Marketing Strategies to Reduce Your Company's Sales Cycle
Review Showcases and Baits
Your showcases are your website, your social networks and the positioning that your business what is whatsapp number in philippines has on search engines. One tip is to map your acquisition channels and standard media channels.
Once you’ve done this mapping, review your baits. Are they directed to landing pages and forms? What about the ads and social media updates? Are the texts and calls to action clear?
The answers to these questions are what you will develop best.
Having forms and spaces to capture contacts is very important, but are the questions being asked really enough?
Depending on the location of the form, you will have the opportunity to generate Leads that are more or less aligned with your offer. Check the type of bait to understand whether it is Top, Middle or Bottom of the Funnel.
The questions must be essential for that moment and the subsequent information that the Lead should receive will help to nurture them, clarifying any doubts that may arise about their segment of activity.
Create suitable automations
Automations must be consistent with the information you have collected. The tone of voice, the content of the emails sent and the approach must be aligned with the Lead's profile.