Download our press release template for companies
Posted: Sun Dec 22, 2024 6:22 am
Do you have to write a press release and don't know what the correct format is? We explain the elements that should never be missing from your press release and offer you the possibility of downloading our template so that you can work on it.
A press release should never exceed two pages and should be clear at first glance. Before we start writing the text, we recommend that you make the effort to prioritize what your main message is and what your b2b email lists poland secondary ones are. From there, we explain the elements that should not be missing in your company's press releases:
Headline . Without a doubt, this is the most important thing and what will determine whether or not the journalist reads the content you send him. It must be direct, and, above all, provide relevant information. Mind you, it must be relevant for others, not just for our own company. It must be understood without having to read other elements of our press release.
A subheadline . In two or three lines we can contextualize the news element (the headline).
Date and place . A press release always begins by indicating where and when the information is written.
One or two subtitles . These serve to expand on the information we have given in the headline and to focus on the subtopics we consider relevant. We recommend that you first write the information and, when you decide what you want to highlight, write the subtitles.
Introduction . This is the first paragraph of the press release which, as a summary, should inform about the famous six W's established by the North American journalistic trend: what, who, how, when, where and why.
Headings . These are small headings within the text that separate and organize the information. They should not be overused, but experience tells us to use at least two to make our text less cumbersome.
Quotes . A press release that only contains data is very cold and impersonal. It is therefore important to include some assessments from the company spokesperson that give character and humanize our text.
A press release should never exceed two pages and should be clear at first glance. Before we start writing the text, we recommend that you make the effort to prioritize what your main message is and what your b2b email lists poland secondary ones are. From there, we explain the elements that should not be missing in your company's press releases:
Headline . Without a doubt, this is the most important thing and what will determine whether or not the journalist reads the content you send him. It must be direct, and, above all, provide relevant information. Mind you, it must be relevant for others, not just for our own company. It must be understood without having to read other elements of our press release.
A subheadline . In two or three lines we can contextualize the news element (the headline).
Date and place . A press release always begins by indicating where and when the information is written.
One or two subtitles . These serve to expand on the information we have given in the headline and to focus on the subtopics we consider relevant. We recommend that you first write the information and, when you decide what you want to highlight, write the subtitles.
Introduction . This is the first paragraph of the press release which, as a summary, should inform about the famous six W's established by the North American journalistic trend: what, who, how, when, where and why.
Headings . These are small headings within the text that separate and organize the information. They should not be overused, but experience tells us to use at least two to make our text less cumbersome.
Quotes . A press release that only contains data is very cold and impersonal. It is therefore important to include some assessments from the company spokesperson that give character and humanize our text.