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Blue Ocean Strategy

Posted: Sun Dec 22, 2024 6:09 am
by rakib3412
An expanded edition of the international bestseller "blue ocean strategy" by w. Chan kim and renee mauborgne, surrounded by a pen, dried flowers, and a cozy blanket, inviting readers to explore unconventional marketing strategies.
Img-9: “Blue Ocean Strategy” offers a revolutionary approach to business strategy, guiding companies to create new market spaces and render competition irrelevant. This influential book provides a comprehensive framework for identifying and capitalizing on untapped opportunities, empowering businesses to achieve sustainable growth and success.
“Blue Ocean Strategy” is one of the best marketing books that completely transforms the digital business world. Written by W. Chan Kim And Renne, professors at one of France’s top business schools, Co-directors of marketing strategies have consulted the world’s largest brand to create a Blue Ocean Strategy.

Blue Ocean strategy is also available in audio form on Amazon, published in 2004 with a 4.6* rating and a listening time of 8 hours and 43 minutes.

Digital marketers who need names or positions in the industry to focus on driving and content creation can quickly get help from this mind-shifting book to help their firms compete or create and use different techniques to create their own space in digital. This “Blue Ocean Strategy” can help digital marketers learn about their competition. It teaches how to make a product market effective and solve customers’ problems.

“Blue Ocean Strategy” is a classic marketing book that generates ideas from head-to-head competitors and identifies new market spaces ready to grow.

NO#9: Breakthrough Advertising:
A black hardcover book titled "breakthrough advertising" by eugene m. Schwartz, a renowned guide on effective advertising practices, surrounded by a pen, dried flowers, and a cozy blanket, creating a thoughtful reading environment. Image caption: eugene schwartz's "breakthrough advertising" is consider
Img-10: Eugene Schwartz’s “Breakthrough Advertising” is considered a seminal work in the field of marketing and advertising. This insightful book delves into the psychology of persuasion, offering valuable principles and techniques for crafting compelling campaigns that resonate with audiences and drive desired actions.
M. Schwarts wrote “Breakthrough Advertising” book in 1966 and is an award-winning copywriter. Also wrote 9 books on marketing, dozens of successful ads, and top-rank blogs on Google.

The “Breakthrough Advertising” book on Amazon has a 4.6* rating, 236 pages, and 1.26 pounds. It was published on Jan 1, 2017, and is ranked among the top digital marketing books on Amazon. This guide highlights advertising strategies and is one of the best marketing books for businesses worldwide.

The book “Breakthrough Advertising” covers people’s business problems, even in the digital marketing era. Many founders and digital marketers attribute this advertising book to the state of awareness of customer development and how individuals should structure messaging in their marketing efforts– technically, one of the australia whatsapp number list copyrighted marketing categories.

The book covers all the topics like

How to write a great headline
How to cut through the noise
How to open a new entire market
In his book, the writer writes, “The biggest mistake that digital marketers make is to create demand.” According to him, you must capture the attention of the old audience to get them to buy your product or service.

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The main goal and moral of the book can be well explained through this quote: “Let’s get to the heart of the matter. The power, force and overwhelming urge to own that make advertising work come from the market itself, not from the copy.

A copy cannot create a desire for a product. It can only take the dreams and fears and keep them in the hearts of millions of people and those who focus already-existing desires on a particular product. This is a copywriter’s task: not to create this big desire but to channel and direct it. It would be impossible for any advertiser to spend enough money to make this mass Desire; should only exploit it”.

This “Breakthrough Advertising” book feels like a dictionary when one marketer reads from beginning to end and feels a heavy effect on themselves. However, it is sensible to put the book down to take notes on future learning.

Although Amazon’s pricing is a bit high, it’s cheaper to buy from a book site; if there’s one book to read from this list, it’s this one that also counts.