those offered by the

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Although the configuration and use are more complex at first glance, the features are the same as Google analysis program and it is also possible to install tracking for campaigns, as well as objectives on e-commerce websites.

If the Italian Privacy Guarantor were to singapore phone number example express itself in favor of the illegality of Google Analytics in the European Union, it will be necessary to think of valid alternatives and Matomo is one of them. Furthermore, the same open source software is used for Web Analytics Italia , an open source solution for collecting, analyzing and sharing traffic data and user behavior of the websites of Italian public administrations .



Currently in closed beta, the software will be free for all participating PAs, who will necessarily have to migrate if Google Analytics is considered illegal in Italy.