An online sportswear store used Ads to promote a new line of running shoes during marathon season, increasing sales by 30% over the previous year. At the same time, they optimized SEO for the keywords “running shoes,” “marathon running shoes,” “cushioned running shoes,” and more, resulting in a 20% increase in organic traffic.
Short-term events
A law firm specializing in labor law organized a free webinar australia email list on workplace safety. Ads were used to promote the event in the weeks leading up to it, generating over 500 registrations. Thanks to SEO, the firm continued to receive requests for advice even after the event.
New markets
A company expanding into new geographic markets (Germany and Spain) initially used Ads to test the market and identify the best performing keywords. It then consolidated its presence with SEO, positioning itself organically for the most relevant searches.
increase conversions
ROI improvement
SERP dominance
These cases demonstrate how the strategic integration of SEO and Ads can generate extraordinary results for any type of business. Each client is unique and requires a personalized approach, but the fundamental principles remain the same: a solid SEO strategy, well-targeted Ads campaigns and constant monitoring of performance are the key ingredients for success.
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