How to create a style guide for your brand?
Posted: Sun Dec 22, 2024 4:30 am
A style guide captures the heart and soul of your brand along with its mission, values and value proposition and communicates it through design.
It doesn't just apply to visual aspects, but also affects your brand's writing, marketing actions and communication.
In today's article I'll tell you why you should create a style guide, what aspects of your identity it focuses on, and examples of brands that do it really well.
What is a style guide?
There are people who, without being especially attractive, list of phone number in philippines attract attention because of a "je ne sais quoi" that we call style.
This style attracts, is imitated, admired and copied, because those who possess it are irresistible to the rest of us.
Fashion goes out of style, never does.
This famous quote by Coco Chanel sums it all up: those who are lucky enough to have their own style know how to weather the passage of time with elegance and dignity.
The same thing happens to brands.
When they have an authentic style, not forced or imitating others, they attract consumers like flies to honey.
Unlike people, a brand style guide is a document that codifies the language with which organizations present themselves to the world.
It helps all those who work in areas related to communication (both internal and external) to maintain consistency.
In this way, the company shows the world who it is, what it thinks of itself and what it expects others to think of it.
This document is SO important that many people call it "the brand bible" because it contains everything necessary to interpret the world of the organization.
It doesn't just apply to visual aspects, but also affects your brand's writing, marketing actions and communication.
In today's article I'll tell you why you should create a style guide, what aspects of your identity it focuses on, and examples of brands that do it really well.
What is a style guide?
There are people who, without being especially attractive, list of phone number in philippines attract attention because of a "je ne sais quoi" that we call style.
This style attracts, is imitated, admired and copied, because those who possess it are irresistible to the rest of us.
Fashion goes out of style, never does.
This famous quote by Coco Chanel sums it all up: those who are lucky enough to have their own style know how to weather the passage of time with elegance and dignity.
The same thing happens to brands.
When they have an authentic style, not forced or imitating others, they attract consumers like flies to honey.
Unlike people, a brand style guide is a document that codifies the language with which organizations present themselves to the world.
It helps all those who work in areas related to communication (both internal and external) to maintain consistency.
In this way, the company shows the world who it is, what it thinks of itself and what it expects others to think of it.
This document is SO important that many people call it "the brand bible" because it contains everything necessary to interpret the world of the organization.