Companies with a strong sales force

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What is a webinar? 4 reasons why it is becoming more widely used in B2B marketing

7. Telemarketing


The seventh method of attracting customers for B2B companies is "telemarketing." Of the many methods of attracting customers, telemarketing is an efficient method that allows you to focus your approach on only the companies you want to phone data acquire.

The advantage is that you can see the customer's reaction directly and in real time, so you can quickly collect data on the results (responses) of your sales.

On the other hand, since you will be calling companies that initially had no interest in your company, you will need high sales know-how that combines experience and skill. Also, in today's world where online information gathering has become commonplace, the disadvantage is that it may give negative impressions and reputations such as "annoying" and "outdated."

[Recommended for the following companies]
- Industries where offline information gathering is still deeply rooted



The key is to understand the unique characteristics of BtoB marketing