Anyone can spend ten minutes researching which
Posted: Sat Dec 28, 2024 9:18 am
Anyone can spend ten minutes researching which keywords get a ton of search traffic on the Internet and start writing a blog post to go after those phrases.
But that’s not how you build genuine relationships (or devise a long-term blog business plan) with your readers and leave them wanting to come back for more.
Short-term content hacks will only take you so far—and search engines buy canada number database getting much better at surfacing only the absolute best, most reputable, trustworthy and authoritative content to their users.
Here are a few of my favorite ways to start pinpointing meaningful blog topic ideas I know I’ll need to write a blog post about for my readers—by first answering these kinds of questions:
What are my readers most pressing needs in the long-term?
Which concerns do they have top of mind today?
What are their skills and ability levels?
How about a general focus area they’re concerned with?
What kinds of goals do they have for themselves? (These should track with your own blogging goals)
Any unique struggles of my own that I can share and be relatable?
Ask yourself these 6 questions and you'll know EXACTLY what to write about for your blog audience.
Click To Post on
Dive into my epic list of 201+ blog post ideas you can use to come up with compelling content for your blog today.
If you invest the time into polling your readers and truly understanding where they come from (including everything from their feelings on the name of your blog to the topics you’re covering), you’ll learn how to write a blog post that cuts to the core of their needs.
On a more granular level, here are a few more precise tactics to uncover the topics your readers are most interested in learning about:
Ask them: It may sound over-simplified, but nothing beats speaking directly with your readers. Run a survey with a tool like SurveyMonkey or other SurveyMonkey alternatives, a poll on Twitter, a design test with Helio or send out a questionnaire directly to your list as a part of your blog email marketing efforts. Find other online communities where there are more active readers and ask there. No matter which method you choose, you’re bound to get valuable insights when you take the time to ask meaningful questions.
Use Google Autocomplete: Don’t have many readers to ask yet? Try Google Autocomplete. When you start typing words into the Google search field, different search suggestions are displayed based off of millions of other related Google searches. These predictions can give you a ton of insights about user-intent and highlight several related subjects you can explore to comprehensively address the questions your readers are asking search engines.
See what people are asking on Quora: Enter a topic into Quora and you’ll almost always see a myriad of relevant questions (and answers related to that topic). This research technique is a gold mine for discovering exactly what readers like yours may want to know or learn more about, which you can then incorporate into your blog planner.
Because I feel so strongly about this, I’ll say it one more time…
The journey to learning how to write a blog post people will actually want to read begins (and as you’ll soon see, ends) with understanding those people first.
But that’s not how you build genuine relationships (or devise a long-term blog business plan) with your readers and leave them wanting to come back for more.
Short-term content hacks will only take you so far—and search engines buy canada number database getting much better at surfacing only the absolute best, most reputable, trustworthy and authoritative content to their users.
Here are a few of my favorite ways to start pinpointing meaningful blog topic ideas I know I’ll need to write a blog post about for my readers—by first answering these kinds of questions:
What are my readers most pressing needs in the long-term?
Which concerns do they have top of mind today?
What are their skills and ability levels?
How about a general focus area they’re concerned with?
What kinds of goals do they have for themselves? (These should track with your own blogging goals)
Any unique struggles of my own that I can share and be relatable?
Ask yourself these 6 questions and you'll know EXACTLY what to write about for your blog audience.
Click To Post on
Dive into my epic list of 201+ blog post ideas you can use to come up with compelling content for your blog today.
If you invest the time into polling your readers and truly understanding where they come from (including everything from their feelings on the name of your blog to the topics you’re covering), you’ll learn how to write a blog post that cuts to the core of their needs.
On a more granular level, here are a few more precise tactics to uncover the topics your readers are most interested in learning about:
Ask them: It may sound over-simplified, but nothing beats speaking directly with your readers. Run a survey with a tool like SurveyMonkey or other SurveyMonkey alternatives, a poll on Twitter, a design test with Helio or send out a questionnaire directly to your list as a part of your blog email marketing efforts. Find other online communities where there are more active readers and ask there. No matter which method you choose, you’re bound to get valuable insights when you take the time to ask meaningful questions.
Use Google Autocomplete: Don’t have many readers to ask yet? Try Google Autocomplete. When you start typing words into the Google search field, different search suggestions are displayed based off of millions of other related Google searches. These predictions can give you a ton of insights about user-intent and highlight several related subjects you can explore to comprehensively address the questions your readers are asking search engines.
See what people are asking on Quora: Enter a topic into Quora and you’ll almost always see a myriad of relevant questions (and answers related to that topic). This research technique is a gold mine for discovering exactly what readers like yours may want to know or learn more about, which you can then incorporate into your blog planner.
Because I feel so strongly about this, I’ll say it one more time…
The journey to learning how to write a blog post people will actually want to read begins (and as you’ll soon see, ends) with understanding those people first.