Amplifying The Content, Analyzing

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Handpicked Related Content: The Most Important Question To Ask Before Launching A Podcast Podcasting Is Not Just Another Channelat A Macro Level, Podcasts Are A Great Box To Tick Within Your Marketing And Communications Team. But It’s Not Just One More Channel To Press-gang Into Serving The Short-term Priorities Of One Campaign After Another.a Podcast Is A Valuable Content Brand, An Owned Media Channel Requiring A Long-term Commitment. Your Show Deserves Focus And Attention. Breathe Life Into It By Performance, And Thinking About Your Audience.

The Real Story:your Marketing Team And Its Agency Partners Embark austria whatsapp fan On An Exciting New Project. You’ve Agreed On An Umbrella Message, Messaging Pillars, A Bespoke Landing Page, And A Suite Of Tactics Across Earned, Paid, Owned, And Shared Channels.a Podcast Is Bundled In With The Other Tactics To Amplify The Message And Tell The Story. All Good So Far.the Campaign Kicks Off And The New Podcast Starts Building An Audience Slowly. Trouble Brews As The Weeks Pass By And It Doesn’t Deliver Anything Close To The Reach Of Other Earned, Paid, And Shared Channels.

Has The Whole Thing Failed?the Best Approach:think Long-term Customer Engagement, Not A Short-term Hit To Brand Awareness. Launch Your Show Way Before The Brand’s Big Campaign Hits The Market So You Have A Ready-made Platform.ask Yourself, “how Can This Podcast Amplify My Brand’s Master Narrative?” For Example, If You’re An Electricity Retailer Focused On Making Life Simpler, How Will Your Content Echo That Narrative? A “life Hacks” Show That Helps People Declutter And Find Simple Solutions Is A Nice Alignment Of Brand And Consumer Narratives.