Virtual PBX: Retailers are in no hurry, but in vain

[ashammi258]

Content
Everything is fine online
What about offline?
With care for customers
More to come
I worked in retail for 10 years. And only when I found myself in a company that connects modern telephony , I realized how little network retailers and online stores know about this product. Of course, I do not claim to cover the entire industry, but in general this is the picture. Many companies connect virtual PBX, but do not use even a tenth of their capabilities.

Everything is fine online
Marketers are focused on online. They are busy searching for iceland phone numbers new sales channels, evaluating efficiency, working hard to build a sales funnel, looking for ways to increase the share of repeat orders. After all, we all know that attracting a client is much more expensive than retaining one. Depending on the industry, the percentage of repeat orders may vary, but any marketer dreams of seeing the client LTV tending to infinity.

Colleagues in the industry try everything to increase sales by a few percent. Tools for increasing the average check and repeat sales are tested by the dozens (from email marketing and recommendation services to referral programs, content personalization and completely exotic ones that suddenly become widespread and die out even faster). Only those that really allow you to warm up the client's interest based on his preferences remain in the arsenal.

What about offline?
If online an individual approach to the client is worked out to the smallest detail and is constantly being polished, then offline the situation is completely different. Most marketers for some reason forget about it. Meanwhile, in the segment, for example, of children's goods, about 40% of orders an online store receives by phone. And by increasing the efficiency of this channel, you can easily increase sales.