Understanding Mailwizz's Pricing: A Comprehensive Guide
Posted: Sun Aug 10, 2025 5:55 am
Mailwizz is a popular self-hosted email marketing solution that stands out from many of its competitors due to its unique pricing model. While most email marketing platforms operate on a recurring monthly or annual subscription basis, Mailwizz offers a one-time purchase, which has become a major point of discussion and attraction for businesses and individuals looking to manage their email campaigns. This article will delve into the details of Mailwizz's pricing, what it includes, and how it compares to other platforms.
The One-Time Purchase Model: A Paradigm Shift
The core of Mailwizz's pricing is its one-time license fee. Instead Looking for business email leads? Visit website: phone number list and boost your outreach now. of paying a recurring fee that scales with your number of subscribers or emails sent, you pay a single fee to own the software outright. This model is particularly appealing to those who want to avoid the increasing costs associated with growing email lists on traditional, subscription-based platforms like Mailchimp or Brevo. With Mailwizz, once you've paid for the license and set it up on your own server, you have the freedom to send unlimited emails to an unlimited number of subscribers without any further charges from Mailwizz itself. The only ongoing costs you'll need to consider are your hosting and the cost of your chosen email delivery service (e.g., Amazon SES, SendGrid, etc.).
Regular vs. Extended License: Choosing the Right Option
Mailwizz offers two primary license types: the Regular License and the Extended License. The Regular License is designed for personal use, meaning you can use it for your own email marketing needs. This is perfect for businesses, bloggers, or individuals who want to manage their own campaigns and lists. On the other hand, the Extended License is for those who want to start a business using Mailwizz. With this license, you can create a SaaS (Software as a Service) business, charging your own customers for access to and use of your Mailwizz system. This allows you to set up your own pricing plans and customer groups, essentially becoming an email marketing service provider yourself. Both licenses are a one-time fee and come with unlimited everything for their respective purposes.
Included Features and Lifetime Updates
The one-time payment for a Mailwizz license is not just for a basic, bare-bones version of the software. The license includes a comprehensive suite of features that are often locked behind higher-tier subscription plans on other platforms. This includes multiple drag-and-drop email builders, robust segmentation tools, automation, A/B testing, detailed campaign tracking, and integrations with various third-party services. A significant benefit of the Mailwizz model is that both the Regular and Extended licenses come with free lifetime updates. This means you will always have access to the latest features and security patches without having to pay extra.
The Real Cost: Beyond the Initial Fee
While the one-time payment is a major advantage, it's important to be realistic about the total cost of ownership. The "free" aspect of Mailwizz is related to the software itself, but not the infrastructure required to run it. As a self-hosted solution, you will need to pay for your own web hosting or a VPS (Virtual Private Server). The cost of this can vary widely depending on the size of your email list and the volume of emails you plan to send. Additionally, you need to factor in the cost of an SMTP delivery service. While some services offer free tiers, high-volume sending will incur charges. However, even with these additional costs, the total annual expense for a self-hosted Mailwizz setup often proves to be significantly cheaper than a comparable subscription on platforms like Mailchimp, especially as your business grows.
The Subscription Alternative: Comparing the Value
When comparing Mailwizz to subscription-based platforms, the value proposition is clear. A subscription service provides a "done-for-you" experience. The hosting, deliverability, and technical support are all managed by the service provider. For businesses that prefer simplicity and a hands-off approach, the convenience of a subscription may be worth the recurring cost. However, for those who are technically savvy or have the resources to manage their own server, Mailwizz offers a powerful and highly customizable solution that can save thousands of dollars over time. The one-time payment model gives you full control and ownership of your data and infrastructure, a benefit that subscription services simply cannot match.
Is Mailwizz for You? The Ideal User Profile
Mailwizz is not for everyone. The ideal user is someone who is comfortable with a bit of technical setup or has a developer on their team. You'll need to install the software on your server, configure your delivery servers, and manage your own deliverability. However, if you are a blogger, small business owner, or an agency with a large email list, and you want to reduce your long-term email marketing costs while having complete control over your platform, Mailwizz is an excellent choice. Its pricing model makes it a powerful and cost-effective alternative to the ever-increasing prices of traditional email marketing services, particularly for those who plan to scale their email campaigns.
Final Thoughts on Mailwizz Pricing
In summary, Mailwizz's pricing model is a refreshing departure from the industry standard. The one-time payment for a lifetime license with free updates and unlimited features provides a significant advantage for businesses and individuals who are looking for a powerful, scalable, and cost-effective email marketing solution. While it requires some technical expertise to set up and manage, the long-term savings and complete control over your email ecosystem make it a compelling option for those who are ready to take their email marketing into their own hands.
The One-Time Purchase Model: A Paradigm Shift
The core of Mailwizz's pricing is its one-time license fee. Instead Looking for business email leads? Visit website: phone number list and boost your outreach now. of paying a recurring fee that scales with your number of subscribers or emails sent, you pay a single fee to own the software outright. This model is particularly appealing to those who want to avoid the increasing costs associated with growing email lists on traditional, subscription-based platforms like Mailchimp or Brevo. With Mailwizz, once you've paid for the license and set it up on your own server, you have the freedom to send unlimited emails to an unlimited number of subscribers without any further charges from Mailwizz itself. The only ongoing costs you'll need to consider are your hosting and the cost of your chosen email delivery service (e.g., Amazon SES, SendGrid, etc.).
Regular vs. Extended License: Choosing the Right Option
Mailwizz offers two primary license types: the Regular License and the Extended License. The Regular License is designed for personal use, meaning you can use it for your own email marketing needs. This is perfect for businesses, bloggers, or individuals who want to manage their own campaigns and lists. On the other hand, the Extended License is for those who want to start a business using Mailwizz. With this license, you can create a SaaS (Software as a Service) business, charging your own customers for access to and use of your Mailwizz system. This allows you to set up your own pricing plans and customer groups, essentially becoming an email marketing service provider yourself. Both licenses are a one-time fee and come with unlimited everything for their respective purposes.
Included Features and Lifetime Updates
The one-time payment for a Mailwizz license is not just for a basic, bare-bones version of the software. The license includes a comprehensive suite of features that are often locked behind higher-tier subscription plans on other platforms. This includes multiple drag-and-drop email builders, robust segmentation tools, automation, A/B testing, detailed campaign tracking, and integrations with various third-party services. A significant benefit of the Mailwizz model is that both the Regular and Extended licenses come with free lifetime updates. This means you will always have access to the latest features and security patches without having to pay extra.
The Real Cost: Beyond the Initial Fee
While the one-time payment is a major advantage, it's important to be realistic about the total cost of ownership. The "free" aspect of Mailwizz is related to the software itself, but not the infrastructure required to run it. As a self-hosted solution, you will need to pay for your own web hosting or a VPS (Virtual Private Server). The cost of this can vary widely depending on the size of your email list and the volume of emails you plan to send. Additionally, you need to factor in the cost of an SMTP delivery service. While some services offer free tiers, high-volume sending will incur charges. However, even with these additional costs, the total annual expense for a self-hosted Mailwizz setup often proves to be significantly cheaper than a comparable subscription on platforms like Mailchimp, especially as your business grows.
The Subscription Alternative: Comparing the Value
When comparing Mailwizz to subscription-based platforms, the value proposition is clear. A subscription service provides a "done-for-you" experience. The hosting, deliverability, and technical support are all managed by the service provider. For businesses that prefer simplicity and a hands-off approach, the convenience of a subscription may be worth the recurring cost. However, for those who are technically savvy or have the resources to manage their own server, Mailwizz offers a powerful and highly customizable solution that can save thousands of dollars over time. The one-time payment model gives you full control and ownership of your data and infrastructure, a benefit that subscription services simply cannot match.
Is Mailwizz for You? The Ideal User Profile
Mailwizz is not for everyone. The ideal user is someone who is comfortable with a bit of technical setup or has a developer on their team. You'll need to install the software on your server, configure your delivery servers, and manage your own deliverability. However, if you are a blogger, small business owner, or an agency with a large email list, and you want to reduce your long-term email marketing costs while having complete control over your platform, Mailwizz is an excellent choice. Its pricing model makes it a powerful and cost-effective alternative to the ever-increasing prices of traditional email marketing services, particularly for those who plan to scale their email campaigns.
Final Thoughts on Mailwizz Pricing
In summary, Mailwizz's pricing model is a refreshing departure from the industry standard. The one-time payment for a lifetime license with free updates and unlimited features provides a significant advantage for businesses and individuals who are looking for a powerful, scalable, and cost-effective email marketing solution. While it requires some technical expertise to set up and manage, the long-term savings and complete control over your email ecosystem make it a compelling option for those who are ready to take their email marketing into their own hands.