The valuation of engagement
Posted: Tue Jun 17, 2025 9:00 am
People are becoming active with and around the program, looking for more background information about a film on IMDB , using a second screen to talk about the program with each other and so on. is still in its infancy. People collectively feel that a shift from 'impressions' to 'expressions' needs to take place. But what is a like, tweet or registration on HBO.com actually worth? Flat viewing figures are still leading in the deals that are made with advertisers.
Level 3: Influence
That is the next level, which we also wrote about yesterday ; influencing brother cell phone list the program, for example by voting – during the week – who should continue in The Voice of Holland. The area of influence is where the innovation seems to lie, but it also asks the most of producers.
An interesting question is whether you choose to have a custom-made app per TV show, like the Top Chef app, or whether you create a generic 'second screen' app that sets the standard for shows, producers or even TV in the broadest sense of the word. Spoilers are also an issue in Social TV. On the West Coast, people 'go dark' so that their viewing pleasure is not spoiled by someone from New York accidentally reading who gets killed in Game of Thrones.
Level 3: Influence
That is the next level, which we also wrote about yesterday ; influencing brother cell phone list the program, for example by voting – during the week – who should continue in The Voice of Holland. The area of influence is where the innovation seems to lie, but it also asks the most of producers.
An interesting question is whether you choose to have a custom-made app per TV show, like the Top Chef app, or whether you create a generic 'second screen' app that sets the standard for shows, producers or even TV in the broadest sense of the word. Spoilers are also an issue in Social TV. On the West Coast, people 'go dark' so that their viewing pleasure is not spoiled by someone from New York accidentally reading who gets killed in Game of Thrones.