Identify the required fields in your forms

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How far down they are in the buyer’s funnel
If your prospects are almost ready to purchase and are signing up for your free trial, it makes sense to add more required fields. They’re highly interested in trying your product, so they’re more willing to provide additional information like their company size, position at the organization, and industry.

The additional information you collect can help you to refine your personas and learn more about your prospects in the future. Do you attract leads from a certain industry or companies of a particular size? You can optimize your marketing strategies to make them more effective for your audience.

Your lead form’s intent
Are you growing your newsletter’s subscriber kuwait mobile number list pdf list? You’ll want a short form that only requires their first name, last name, and email to make signing up easy.

If you’re looking for sales-qualified leads for your sales reps to nurture, add a little friction in your form by requiring a few more fields. Only prospects willing to speak to your sales team will have the patience to fill them out.

Email addresses, names, and companies are typically the required fields that leads should provide before they can proceed with signing up. You can include optional fields in your forms, whether short or long, giving your leads the freedom to provide the information they’re comfortable sharing.

Make sure you determine the required fields that will help you nurture them, such as contact details like email and phone numbers. Do you need more information, like the industry they’re in or their position at the company, to personalize your messages? Indicate which fields are required by adding an asterisk to the field name.

example of required fields in a form
4. Use compelling call-to-actions (CTAs)
An effective CTA catches site visitors’ attention and convinces them to take action. Here are a few tips to make your CTA compelling:

Make sure your page is well-designed and displays correctly, even on mobile
Communicate your products’ benefits and how they can address your prospects’ needs in your copies
Let your CTA button stand out by using a color that draws attention
Instead of using generic CTA terms like “Submit,” use buzzwords like “Start My Free Trial”