Community Involvement & Networking
Posted: Tue May 20, 2025 9:42 am
Behind-the-Scenes: Show your personality, your daily activities, or your team.
Client Testimonials: Share screenshots of positive reviews or short video clips of happy clients.
Engagement: Actively participate in local community groups (e.g., Facebook groups for your neighborhood). Offer advice without spamming, establish yourself as a helpful expert, and respond to comments and messages promptly.
Referrals and Your Sphere of Influence (SOI):
How it works: Leverage your existing network—friends, jordan mobile database family, past clients, acquaintances. Word-of-mouth is still the most powerful form of lead generation.
Lead Generation: Actively ask for referrals. A simple text, email, or social media post saying, "I'm looking to help 2 more families find their dream home this month, who do you know?" can be effective.
Tip: Stay in touch with past clients through personal notes, birthday greetings, or annual market updates. Delight them so they naturally become your advocates.
Open Houses:
How it works: A classic, free method to meet potential buyers and sellers in person.
Lead Generation: Engage with visitors, collect contact information (e.g., for follow-up on similar properties), and offer to provide a free home valuation for potential sellers.
Tip: Be prepared with local market data, a sign-in sheet, and your elevator pitch. Don't be too salesy; focus on being helpful.
How it works: Attend local events, festivals, farmers' markets, school functions, and Chamber of Commerce meetings.
Lead Generation: Meet new people, build relationships, and subtly let people know what you do. Sponsor a local sports team or charity event if possible.
Tip: Carry professional business cards and have a memorable, concise introduction.
FSBO (For Sale By Owner) & Expired Listings:
How it works: Contact homeowners who are trying to sell their homes themselves or whose previous listings have expired.
Lead Generation: Offer free resources (e.g., a "Guide to Selling Your Home Without an Agent" or "Why Your Home Didn't Sell") and present your value proposition as a professional.
Tip: Approach these leads with empathy and a problem-solving mindset, not just a sales pitch.
Client Testimonials: Share screenshots of positive reviews or short video clips of happy clients.
Engagement: Actively participate in local community groups (e.g., Facebook groups for your neighborhood). Offer advice without spamming, establish yourself as a helpful expert, and respond to comments and messages promptly.
Referrals and Your Sphere of Influence (SOI):
How it works: Leverage your existing network—friends, jordan mobile database family, past clients, acquaintances. Word-of-mouth is still the most powerful form of lead generation.
Lead Generation: Actively ask for referrals. A simple text, email, or social media post saying, "I'm looking to help 2 more families find their dream home this month, who do you know?" can be effective.
Tip: Stay in touch with past clients through personal notes, birthday greetings, or annual market updates. Delight them so they naturally become your advocates.
Open Houses:
How it works: A classic, free method to meet potential buyers and sellers in person.
Lead Generation: Engage with visitors, collect contact information (e.g., for follow-up on similar properties), and offer to provide a free home valuation for potential sellers.
Tip: Be prepared with local market data, a sign-in sheet, and your elevator pitch. Don't be too salesy; focus on being helpful.
How it works: Attend local events, festivals, farmers' markets, school functions, and Chamber of Commerce meetings.
Lead Generation: Meet new people, build relationships, and subtly let people know what you do. Sponsor a local sports team or charity event if possible.
Tip: Carry professional business cards and have a memorable, concise introduction.
FSBO (For Sale By Owner) & Expired Listings:
How it works: Contact homeowners who are trying to sell their homes themselves or whose previous listings have expired.
Lead Generation: Offer free resources (e.g., a "Guide to Selling Your Home Without an Agent" or "Why Your Home Didn't Sell") and present your value proposition as a professional.
Tip: Approach these leads with empathy and a problem-solving mindset, not just a sales pitch.