Building websites is not easy. Let's discover 5 secrets.
Posted: Tue Apr 22, 2025 5:19 am
Developing websites seems to have become the easiest thing to do for your online communication. Unfortunately, this is not the case, and since websites are an important vehicle for contacts and revenue, you cannot create a low-quality product. In this article, you will discover 5 secrets that web professionals would hardly tell you.
TABLE OF CONTENTS
What differentiates a good website creation from a total failure today?
How to structure a website.
How is your website seen by your potential customers?
Some techniques to improve the User Experience.
Saving is the watchword. Fewer pages and more quality.
How do we attract customers?
What should you pay attention to when creating a website?
Practical example.
Conclusions
What differentiates a good website creation from a total failure today?
The answer is simple: results.
Listening to several “web know-it-alls” it seems that creating websites has become a very simple, quick job and within practically everyone’s reach.
But if from a technical point of view, creating a product has become graphically simpler, in reality there are several “hidden” elements that require knowledge that will make the difference between success and absolute zero.
And in the creation of websites every little detail becomes crucial to achieve the set objectives.
In this article I try to explain in more detail what works and what doesn't. But in practice I tell you right away that it is a job that requires some specific knowledge.
You will get some crucial information that you need to build websites that work.
And to achieve the results you need an effective structure that can understand the requests and give the right answers.
Professional Websites vs. Amateur Websites - Concept
How to structure a website.
The structure is achieved by knowing different processes and tools: the market, the brand, the typical customer, the product that will then have to be put down in the best way through persuasive texts, modern graphics and great ease of use.
So, to summarize: brand positioning (brand and product positioning) > market demand > response > advertising/positioning.
I'll give you a specific example later.
How is your website seen by your potential customers?
The brain does not work for words and semantic artifices but for images . A beautiful photo, beautiful attractive and satisfying colors, a beautiful font are worth much, much more than a text even if well written .
A website performs better when it is also beautiful to look at .
Carefully crafted images, well inserted in a structured context, become pleasing to the eye. If they are then set, they help us understand even better how we would find ourselves in that situation: if we imagine ourselves satisfied in them, then we will continue to delve deeper into the offer .
Sometimes you can't use your own images so you buy professional photos that positively characterize the site and therefore the image of the business.
Never use low-quality images or images that are not personalized to the message being offered.
Today in the creation of websites the graphics must be modern and simple . Expressive images inserted according to a progressive scheme. If the image is striking, the text that accompanies it will be enhanced.
Texts must be short but incisive . Here it takes a lot of technique and marketing knowledge to make them effective. Long texts are dedicated to in-depth pages because only if the user is interested will he use extra time to obtain all the information before proceeding with the conversion (call, purchase, contact request, etc.).
In today's web design , many of the old-school texts of web designers no longer have a place.
Rule number one is to immediately offer the right answer to the request. Only later will secondary information be given.
Offering them what they are looking for right away is the best way to enhance your business and sell your service.
Some techniques to improve the User Experience.
UX is the User Experience, that is, the experience a user has on your website (from graphics, to content, to the specific position of texts, images, buttons).
For example, if 2 buttons are too close to each other or the text is too small for a smartphone, then you will offer a poor user experience, resulting in a penalty from Google and other search engines.
From the graphic point of view of creating websites you will have to create the site for 3 types of devices: large screen (PC), tablet and smartphone. Your site will have to adapt and texts, images will have to be well inserted and will have to work correctly on each device.
Another tip is to take great care of the images and use the right color palette to create well-defined contrasts and harmonious color overlapping.
Website Creation - Advanced UX User Experience
Saving is the watchword. Fewer pages and more quality.
“Where We Are” and “Contacts” for example today are merged into one because they offer similar content and therefore dividing them would only be a waste of clicks (the click is “a cost for the user” and gives us only a few available so we have to be good at directing and optimising them).
Today, compared to what happened until recently, in the creation of websites, pages such as the "business history" must go into the background because they are not primary in the development of a precise answer to the user's question. If they are important, they must be placed in a niche of the site (perhaps in the footer).
If you think that with more pages the site will rank better on Google, you are absolutely right , but only if they have quality content.
Today SEO (search engine optimization) has changed profoundly so that a well-written blog/news article with keywords in images and external links yields much more than one or more pages with little valuable content for Google.
Therefore, to improve marketing and therefore the possibility of being found, increasing the quality of the pages is key, constantly improving the contents through valuable articles.
How do we attract customers?
First of all, the graphics must be beautiful, modern, satisfying and on target. A site composed 3 years ago in proportion appears as new as a 12-year-old car with 250,000 km.
As mentioned, “light” texts, with few words and that get straight to the point. Graphic icons and bullet points to enhance the content and mentally order the flow of attraction.
On the web everything goes fast and to enhance and increase the potential of new customers it is necessary to fascinate them right away.
Every sales page should be produced as a landing page . The customer must be guided correctly in his choice and it will be important to create interest, desire and trust in him.
This approach today becomes differentiating because the web offers so many options to choose from and therefore we will have to be good at cultivating their interest and making ourselves chosen with dedicated and studied actions.
The quality of a website also lies in the ability to communicate to the customer that we are exactly the best answer to his need.
TABLE OF CONTENTS
What differentiates a good website creation from a total failure today?
How to structure a website.
How is your website seen by your potential customers?
Some techniques to improve the User Experience.
Saving is the watchword. Fewer pages and more quality.
How do we attract customers?
What should you pay attention to when creating a website?
Practical example.
Conclusions
What differentiates a good website creation from a total failure today?
The answer is simple: results.
Listening to several “web know-it-alls” it seems that creating websites has become a very simple, quick job and within practically everyone’s reach.
But if from a technical point of view, creating a product has become graphically simpler, in reality there are several “hidden” elements that require knowledge that will make the difference between success and absolute zero.
And in the creation of websites every little detail becomes crucial to achieve the set objectives.
In this article I try to explain in more detail what works and what doesn't. But in practice I tell you right away that it is a job that requires some specific knowledge.
You will get some crucial information that you need to build websites that work.
And to achieve the results you need an effective structure that can understand the requests and give the right answers.
Professional Websites vs. Amateur Websites - Concept
How to structure a website.
The structure is achieved by knowing different processes and tools: the market, the brand, the typical customer, the product that will then have to be put down in the best way through persuasive texts, modern graphics and great ease of use.
So, to summarize: brand positioning (brand and product positioning) > market demand > response > advertising/positioning.
I'll give you a specific example later.
How is your website seen by your potential customers?
The brain does not work for words and semantic artifices but for images . A beautiful photo, beautiful attractive and satisfying colors, a beautiful font are worth much, much more than a text even if well written .
A website performs better when it is also beautiful to look at .
Carefully crafted images, well inserted in a structured context, become pleasing to the eye. If they are then set, they help us understand even better how we would find ourselves in that situation: if we imagine ourselves satisfied in them, then we will continue to delve deeper into the offer .
Sometimes you can't use your own images so you buy professional photos that positively characterize the site and therefore the image of the business.
Never use low-quality images or images that are not personalized to the message being offered.
Today in the creation of websites the graphics must be modern and simple . Expressive images inserted according to a progressive scheme. If the image is striking, the text that accompanies it will be enhanced.
Texts must be short but incisive . Here it takes a lot of technique and marketing knowledge to make them effective. Long texts are dedicated to in-depth pages because only if the user is interested will he use extra time to obtain all the information before proceeding with the conversion (call, purchase, contact request, etc.).
In today's web design , many of the old-school texts of web designers no longer have a place.
Rule number one is to immediately offer the right answer to the request. Only later will secondary information be given.
Offering them what they are looking for right away is the best way to enhance your business and sell your service.
Some techniques to improve the User Experience.
UX is the User Experience, that is, the experience a user has on your website (from graphics, to content, to the specific position of texts, images, buttons).
For example, if 2 buttons are too close to each other or the text is too small for a smartphone, then you will offer a poor user experience, resulting in a penalty from Google and other search engines.
From the graphic point of view of creating websites you will have to create the site for 3 types of devices: large screen (PC), tablet and smartphone. Your site will have to adapt and texts, images will have to be well inserted and will have to work correctly on each device.
Another tip is to take great care of the images and use the right color palette to create well-defined contrasts and harmonious color overlapping.
Website Creation - Advanced UX User Experience
Saving is the watchword. Fewer pages and more quality.
“Where We Are” and “Contacts” for example today are merged into one because they offer similar content and therefore dividing them would only be a waste of clicks (the click is “a cost for the user” and gives us only a few available so we have to be good at directing and optimising them).
Today, compared to what happened until recently, in the creation of websites, pages such as the "business history" must go into the background because they are not primary in the development of a precise answer to the user's question. If they are important, they must be placed in a niche of the site (perhaps in the footer).
If you think that with more pages the site will rank better on Google, you are absolutely right , but only if they have quality content.
Today SEO (search engine optimization) has changed profoundly so that a well-written blog/news article with keywords in images and external links yields much more than one or more pages with little valuable content for Google.
Therefore, to improve marketing and therefore the possibility of being found, increasing the quality of the pages is key, constantly improving the contents through valuable articles.
How do we attract customers?
First of all, the graphics must be beautiful, modern, satisfying and on target. A site composed 3 years ago in proportion appears as new as a 12-year-old car with 250,000 km.
As mentioned, “light” texts, with few words and that get straight to the point. Graphic icons and bullet points to enhance the content and mentally order the flow of attraction.
On the web everything goes fast and to enhance and increase the potential of new customers it is necessary to fascinate them right away.
Every sales page should be produced as a landing page . The customer must be guided correctly in his choice and it will be important to create interest, desire and trust in him.
This approach today becomes differentiating because the web offers so many options to choose from and therefore we will have to be good at cultivating their interest and making ourselves chosen with dedicated and studied actions.
The quality of a website also lies in the ability to communicate to the customer that we are exactly the best answer to his need.