Before you can effectively market to your audience, you must know your audience. And gradually, your audience is moving from baby boomers to millennials. These customers have different expectations from your business.
Buyer persona
Buyer personas go beyond the traditional audience where you https://linedata.store/viewtopic.php?t= ... 5074e1471e describe their age, income, and geography. Instead, these personas help you gain a deeper understanding of what drives your customers. Why are they looking for insurance solutions, and what challenges do they face along the way?
Understanding the wants and needs of these customers will help you tailor your marketing messages to their unique needs .
HubSpot offers helpful templates and explanations on how to create buyer personas . You should review your buyer personas every few years to make sure they are still relevant based on your customer base and what you hear from new prospects about their challenges, as well as what industry leaders are saying about the needs of today's insurance consumers.