My Board

– Lack of an internal marketing sector;

– Little experience in the B2C channel;

– Poorly structured R&D department;

– Reduced marketing budget.

Opportunities:
– Presence of B2B channels with chinese overseas europe data foreign countries;

– Contacts with Italian retailers and single-brand shops;

– Attractiveness of Made in Italy;

– Financial incentives to hire qualified personnel;

– Possibility of benefiting from the Tax Credit for investments in innovation.