How to improve the reach of my posts in 2019
Posted: Sat Apr 19, 2025 9:56 am
New updates, technological changes, and trends force digital marketers to reinvent themselves daily to capture their customers' attention. With 2018 almost over, we're reviewing the trends that have shaped this year and will continue to thrive in 2019 to improve the reach of your publications.
Labeled
Since Facebook changed its algorithm, brands and businesses have seen the organic reach of their posts decline. Facebook prioritizes not only following a Page but also user-to-Page interaction to determine whether the content is useful and interesting. Given this situation, one way to reach more people through social platforms like Facebook or Instagram is by tagging influential people or brands.
Some strategies you can use are:
Tag people you think can boost the reach of your posts. It's important to choose people in your industry so they'll see it as valuable content and not perceive it as spam.
Ask a question or start a discussion among users in your niche.
Video marketing
Including videos in chile mobile database your content marketing strategy is almost mandatory. Investing in video is a good option for increasing your brand's visibility, due to its tremendous viral power compared to other formats. Some statistics about video marketing only reinforce this premise. According to a study conducted by IAB :
95% of Internet users aged 16-65 watch online videos.
An individual spends an average of 19.2 hours a week watching audiovisual content.
Interaction with online content has increased by 25%.
Social ad platforms now offer retargeting options for people who have watched more than x% of your video, which further demonstrates the importance placed on this format.
Some strategies to keep in mind are:
Think about SEO to better optimize your content and boost its visibility.
Adapt your videos to each platform. A video for YouTube is not the same as one for Instagram Stories.
Use storytelling to connect and engage your customers.
Link building
It consists of an SEO strategy to improve the authority and relevance of our content by generating quality links. These links come from websites or platforms related to our content and influential within our niche. Today, this is one of the most important factors Google considers when ranking search results.
Some strategies for generating quality links include:
Engaging in broken link building using manual link extensions to provide more value to existing content.
Create sponsored articles on valuable websites and/or platforms.
Linkbaiting, or in other words, creating valuable content to encourage others to link to it precisely for this reason.
Personalized Email Marketing
It's about connecting with people who are already interested in your business or brand by adding a touch of personalization. Email marketing personalization is one of the best ways to retain your audience and easily direct them to your site's content.
Some strategies for creating engaging emails include:
Address your customers by name.
Include interactive content such as videos or GIFs to create more dynamic and engaging emails.
Run A/B tests to understand them better and create even more precise newsletters.
Labeled
Since Facebook changed its algorithm, brands and businesses have seen the organic reach of their posts decline. Facebook prioritizes not only following a Page but also user-to-Page interaction to determine whether the content is useful and interesting. Given this situation, one way to reach more people through social platforms like Facebook or Instagram is by tagging influential people or brands.
Some strategies you can use are:
Tag people you think can boost the reach of your posts. It's important to choose people in your industry so they'll see it as valuable content and not perceive it as spam.
Ask a question or start a discussion among users in your niche.
Video marketing
Including videos in chile mobile database your content marketing strategy is almost mandatory. Investing in video is a good option for increasing your brand's visibility, due to its tremendous viral power compared to other formats. Some statistics about video marketing only reinforce this premise. According to a study conducted by IAB :
95% of Internet users aged 16-65 watch online videos.
An individual spends an average of 19.2 hours a week watching audiovisual content.
Interaction with online content has increased by 25%.
Social ad platforms now offer retargeting options for people who have watched more than x% of your video, which further demonstrates the importance placed on this format.
Some strategies to keep in mind are:
Think about SEO to better optimize your content and boost its visibility.
Adapt your videos to each platform. A video for YouTube is not the same as one for Instagram Stories.
Use storytelling to connect and engage your customers.
Link building
It consists of an SEO strategy to improve the authority and relevance of our content by generating quality links. These links come from websites or platforms related to our content and influential within our niche. Today, this is one of the most important factors Google considers when ranking search results.
Some strategies for generating quality links include:
Engaging in broken link building using manual link extensions to provide more value to existing content.
Create sponsored articles on valuable websites and/or platforms.
Linkbaiting, or in other words, creating valuable content to encourage others to link to it precisely for this reason.
Personalized Email Marketing
It's about connecting with people who are already interested in your business or brand by adding a touch of personalization. Email marketing personalization is one of the best ways to retain your audience and easily direct them to your site's content.
Some strategies for creating engaging emails include:
Address your customers by name.
Include interactive content such as videos or GIFs to create more dynamic and engaging emails.
Run A/B tests to understand them better and create even more precise newsletters.