Why is email collection important?
Posted: Tue Mar 18, 2025 6:28 am
Email collection is very important for your business because it helps you stay in touch with people interested in your offers. In fact, a recent report shows that 63% of business marketers are increasing their email activity for this purpose.
Marketing volume
Image via Validity
Even small businesses are embracing email marketing, with 64.1% using it to communicate with their customers. For e-commerce businesses, every dollar spent on email marketing can yield up to $36 more than paid advertising and SEO combined.
Here's why collecting email addresses should be on your to-do list:
Reach your target audience: People who sign up for your mailing list are physician database interested in your offers, making it easier to connect with potential customers.
Build Meaningful Connections: Sharing valuable content and updates in your email marketing campaigns helps you build strong relationships with your audience.
Promote exclusive offers: Share special offers, exclusive discounts, and early access to new products with your email subscribers to make them feel valued and special.
Generate traffic to your website: Sending emails with links to your website can attract more visitors, increasing your web presence and potential sales.
Gather actionable insights: Tracking how people respond to your emails tells you what's working and what's not, helping you improve your marketing strategy.
Remember, the more email addresses you collect, the more likely you are to convert potential customers into loyal customers. So, keep working on your email collection efforts!
Marketing volume
Image via Validity
Even small businesses are embracing email marketing, with 64.1% using it to communicate with their customers. For e-commerce businesses, every dollar spent on email marketing can yield up to $36 more than paid advertising and SEO combined.
Here's why collecting email addresses should be on your to-do list:
Reach your target audience: People who sign up for your mailing list are physician database interested in your offers, making it easier to connect with potential customers.
Build Meaningful Connections: Sharing valuable content and updates in your email marketing campaigns helps you build strong relationships with your audience.
Promote exclusive offers: Share special offers, exclusive discounts, and early access to new products with your email subscribers to make them feel valued and special.
Generate traffic to your website: Sending emails with links to your website can attract more visitors, increasing your web presence and potential sales.
Gather actionable insights: Tracking how people respond to your emails tells you what's working and what's not, helping you improve your marketing strategy.
Remember, the more email addresses you collect, the more likely you are to convert potential customers into loyal customers. So, keep working on your email collection efforts!