For many successful bloggers, their
Posted: Mon Dec 23, 2024 5:37 am
For many successful bloggers, their blog is only one part of their business and the bulk of their revenue comes from the services and products they offer.
Like many other bloggers, I use my own blog as a way to generate leads for my consulting services and generate passive income through affiliate deals. If you take a look at my monthly income reports you’ll find that the majority of my blog’s revenue actually comes from affiliate promotions and sales.
47. “Thoughtful content marketers experiment with different content formats in an effort to determine which resonate with their audience (or audiences).” – Jay Baer, Convince & Convert
Just because you’re running a blog doesn’t mean you have to limit what number is this singapore to just writing. The great thing is that it’s never been easier to design an infographic, shoot a video or record a podcast episode. When you’re building your customer persona, make sure to think about what other types of content that your audience like to consume and if there’s any way you can take advantage of that.
For example, when I was working with Close discovered that their audience really enjoys webinars with experts. Knowing this me and their marketing team decided to put together a virtual summit where we interviewed over 50 experts on a wide range of sales-related topics and created an event around it.
It was a huge success and brought in thousands of new subscribers and qualified leads to Close over the course of just one week.
48. “Look at these different content formats and find ways to get a competitive advantage from them.” – Rand Fishkin, Sparktoro
One of the best things you can do as a blogger is to repurpose and multiply your content wherever you can.
The idea is that instead of constantly coming up with a new topic or idea every single time, you take something you’ve already written and translate it onto a different content format. By using this super simple tactic you can extend the lifecycle of your blog post while also attracting more subscribers by turning it into a podcast, or a Slideshare presentation, or even a video.
Furthermore, I’ve found that repurposing content has a very positive effect on my blog’s SEO. By creating a video on the same topic and embedding it into my blog post, not only do I lower the overall bounce rate but I’m also able to increase the site duration time too.
Like many other bloggers, I use my own blog as a way to generate leads for my consulting services and generate passive income through affiliate deals. If you take a look at my monthly income reports you’ll find that the majority of my blog’s revenue actually comes from affiliate promotions and sales.
47. “Thoughtful content marketers experiment with different content formats in an effort to determine which resonate with their audience (or audiences).” – Jay Baer, Convince & Convert
Just because you’re running a blog doesn’t mean you have to limit what number is this singapore to just writing. The great thing is that it’s never been easier to design an infographic, shoot a video or record a podcast episode. When you’re building your customer persona, make sure to think about what other types of content that your audience like to consume and if there’s any way you can take advantage of that.
For example, when I was working with Close discovered that their audience really enjoys webinars with experts. Knowing this me and their marketing team decided to put together a virtual summit where we interviewed over 50 experts on a wide range of sales-related topics and created an event around it.
It was a huge success and brought in thousands of new subscribers and qualified leads to Close over the course of just one week.
48. “Look at these different content formats and find ways to get a competitive advantage from them.” – Rand Fishkin, Sparktoro
One of the best things you can do as a blogger is to repurpose and multiply your content wherever you can.
The idea is that instead of constantly coming up with a new topic or idea every single time, you take something you’ve already written and translate it onto a different content format. By using this super simple tactic you can extend the lifecycle of your blog post while also attracting more subscribers by turning it into a podcast, or a Slideshare presentation, or even a video.
Furthermore, I’ve found that repurposing content has a very positive effect on my blog’s SEO. By creating a video on the same topic and embedding it into my blog post, not only do I lower the overall bounce rate but I’m also able to increase the site duration time too.