How to deal with duplicate content on the website?

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One of the problems that marketing specialists deal with in SEO is duplicate content. What should we watch out for and when is duplicate content penalized?

Did you know that duplicate content is penalized from an SEO perspective and can cause your website to lose a lot of points in terms of ranking in search results? We all know that content is important kazakhstan phone number data in SEO . That's why many website owners copy interesting texts from other sites and then pass them off as their own. However, what they probably don't know is that Google punishes this practice.

However, duplicate content may not always be a problem. That is, unless it is classified as deceptive with the aim of manipulating search results. Duplicate content usually falls into one of three categories: exact duplicates, very similar text, and cross-domain duplication.

An exact duplicate means that two different URLs have exactly the same content. Very often, very similar content with only a few changes appears on two different URLs. Very often, very similar content is also used within the same company's domains.

Consequences of duplicate content
Search engines try to filter search results to give the user the most relevant answer. If your website has duplicate content, search engines may crawl and index fewer of your unique pages. If your website has duplicate content, you can also expect your Page Rank to be negatively affected.