How to make a landing page that converts?
Posted: Sat Feb 22, 2025 6:28 am
You know the importance of building an efficient marketing strategy in order to lead users through the sales funnel, right? A good way to do so is to offer appropriate content, according to the stage of the customer journey the person is at.
For example, when a user has a problem, he searches at Google and, if you have done a good job in SEO, he will find you. At this awareness stage, blog posts and infographics play an important role.
Finally, at the decision stage, the lead is almost taking the awaited decision of purchasing your product. Regardless of the type of content that he is consuming, which may be calculators and case studies, the landing page must japan cell phone number list be perfectly built in order to bring a high conversion rate.
Therefore, in this article, we are going to explain how to create a compelling landing page design. So check out our tips below!
A/B tests
A landing page has various elements, like text, buttons, images, and so on. How can you find out, for example, the ideal color or position for the CTA button? And how about the title or the copy? Should they be changed? The only way to find it out is by using A/B tests.
Thus, start testing some modifications on your landing page, but, of course, changing one at a time. Otherwise, if you get good results after making several changes, how will you know which modification allowed it? So, at first, you can change, for example, the color of the CTA button and see what happens.
Then, it is good to make little changes in other elements and track the results.
Of course, A/B tests require automation tools, since this job would be hard to be done without software.
Thus, once you make a change in an element, take a look at the reports to find out what are the ideal characteristics for your landing page.
Focus
Depending on the complexity of your solution, it may require a more complex landing page. However, it will be better if you keep it not so big, so the lead will not be distracted with non-necessary information. After all, the objective is the conversion, right?
In fact, the main information must be above the fold and the scrolling has to be minimum. Of course, you can include testimonials and other elements, but the lead should not have to scroll for a long time until finding the CTA. So help him focus on what is more important.
For example, when a user has a problem, he searches at Google and, if you have done a good job in SEO, he will find you. At this awareness stage, blog posts and infographics play an important role.
Finally, at the decision stage, the lead is almost taking the awaited decision of purchasing your product. Regardless of the type of content that he is consuming, which may be calculators and case studies, the landing page must japan cell phone number list be perfectly built in order to bring a high conversion rate.
Therefore, in this article, we are going to explain how to create a compelling landing page design. So check out our tips below!
A/B tests
A landing page has various elements, like text, buttons, images, and so on. How can you find out, for example, the ideal color or position for the CTA button? And how about the title or the copy? Should they be changed? The only way to find it out is by using A/B tests.
Thus, start testing some modifications on your landing page, but, of course, changing one at a time. Otherwise, if you get good results after making several changes, how will you know which modification allowed it? So, at first, you can change, for example, the color of the CTA button and see what happens.
Then, it is good to make little changes in other elements and track the results.
Of course, A/B tests require automation tools, since this job would be hard to be done without software.
Thus, once you make a change in an element, take a look at the reports to find out what are the ideal characteristics for your landing page.
Focus
Depending on the complexity of your solution, it may require a more complex landing page. However, it will be better if you keep it not so big, so the lead will not be distracted with non-necessary information. After all, the objective is the conversion, right?
In fact, the main information must be above the fold and the scrolling has to be minimum. Of course, you can include testimonials and other elements, but the lead should not have to scroll for a long time until finding the CTA. So help him focus on what is more important.