When we are in the field of digital marketing and web development, there is a concept that is really important and that, although you may not believe it, takes many hours of study and analysis by web designers and SEO experts and it is about the choice of keywords for a page or website. It is essential to choose the right keywords to be able to position the website and attract the audience that is really interested in so that it is easier to interact with them and achieve conversions such as online sales or registrations to a form or newsletter.
In this article we tell you a little about what french email keywords are , what types exist and how you can use them in a content strategy.
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What are Keywords?
Keywords , or as we often call them in English , are terms that users enter into search engines, mainly Google, to find information on a specific topic. When users start doing a search, they will be guided by those that explain or talk about exactly what they came to search for. Therefore, with many websites, eCommerce sites and blogs seeking to position themselves with the same keywords as your website, it is essential that you stop to analyze what those words are and how you can get the most out of them. Now do you see why it is important to find the right words to position your website?
In addition, you need to keep in mind that there are several ways to position yourself: organically (with actions that are carried out on the website to improve or favor web positioning) or by payment (offering money in exchange for positioning a certain keyword.
Types of keywords
As mentioned, there are several ways to rank with keywords, so now we are going to see what types of keywords we can do it with. There are basically three types of keywords that can be used in titles, sections, texts, categories, descriptions of a website. There are several criteria for ranking keywords.
According to the length or size of the keyword:
Generic keywords
Also called Head Keyword , they are made up of a single word and it is very difficult to position yourself with them because the level of competitiveness of this type of terms is very high and the traffic they generate is also very high.
Semi-generic keywords
These are the Body of middle keywords that are created using several words, usually two or three. They are more specific than the first ones, the generic ones or the Head Keywords. The semi-generic words generate a large number of visits and positioning with them is also somewhat complicated, but more affordable than with the generic ones.
Long tail or long tail keywords
These refer to searches that use a series of words and are usually a phrase in itself. They are very specific and attract web traffic from what is actually being searched for on the website that offers it. It is normal for them to generate less traffic than the other two types, but that does not mean that they are not focused on achieving conversions, which is one of the objectives for which keywords are used .
According to the user's intention:
Navigation Keywords
They refer to the situation that occurs when a user, instead of typing the URL of a web page in the address bar, directly searches for the website they want to go to using a keyword . Generally, this is done by users who already know the address they want to go to.