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If your brand is targeting professionals, LinkedIn cannot be missing from your inbound marketing strategy . In recent years, LinkedIn has expanded its features to increase engagement with users and is increasingly offering more possibilities for marketers.
How can I integrate LinkedIn into my inbound marketing strategy ? What is the best way to use LinkedIn Ads ? What can I do to generate more leads with LinkedIn? Read on to clear up all your doubts!
Are you thinking about developing an Inbound Marketing strategy for your company and have questions? Click here and book a free consultation with us .
How to integrate LinkedIn into your inbound marketing plan
For years, we've thought of the hr email address list customer journey as a "conversion funnel" that goes from first contact to purchase. But recently, HubSpot has turned this model on its head with the flywheel methodology , in which the process is a wheel in which satisfied customers generate new customers again with their recommendations. We can use LinkedIn in different ways during the three phases of this process: attract, engage, and delight.
Flywheel - How to use LinkedIn in your Inbound Marketing plan
Attract
LinkedIn's strength is its ability to generate visibility and draw attention to your brand . Offer your customers interesting, engaging and influential content through different formats, such as articles, videos and infographics.
At this stage, the goal is to generate interest and provide value to users, so avoid overly promotional messages.
Interact
On LinkedIn you can engage with consumers at the right time, in the right place, and using the right content, so use this to generate conversation around your potential customers' needs.