Google Analytics – The tool that provides you with data for assertive decisions

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Google Analytics, as its name suggests, is one of the many services offered by Google in software format. Like everything, or almost everything on the internet, it has a free version and what many call a “premium” version; in other words, a paid version.

Google Analytics software was developed to analyze and map user behavior, capturing data to help optimize marketing campaigns for brands, websites, e-commerce, etc.

The tool, when installed correctly, provides statistical data on the user's entire browsing journey.

Monitor your website traffic
Maps the visitor's geographic location
Shows which page the user spent the most time on
Indicates the path that the user took to reach your website
Among other highly relevant data for your marketing team whatsapp mobile number database free download to suggest actions and make assertive decisions regarding your business' digital strategy
It is worth noting that the fact that it is a user-friendly and easy-to-install tool does not exempt you from the assistance or support of a webmaster or professional for possible plugin updates and other help in resolving possible technical problems, common in the online world.

Another important point is that there is no miracle that can automatically solve website problems. That is why having technical support is always a good idea to fix things more quickly. However, it does not usually cause problems.

Keep reading and you'll see that you can get your hands dirty and optimize your website today.

How it works and how to install Google Analytics
The system is made up of JavaScript code. Each page on the website has a code that will capture data and send it to Analytics. You will have access to this data through the account you create.

So, the first step to installing Google Analytics is to create an account, which only you and/or someone you trust completely will have access to. On the Google Analytics home page, you will link this account by creating one in Analytics.

Sign up and fill out all the information. After that, you will receive a code. Place it on all pages of the site. Generally, codes are placed on the page in HTML format. They must be inserted before the closing tag “</head>”. That is why we mentioned earlier about having help from a webmaster. But don’t be scared by some terms. It is worth trying. If you find it easier, after finishing reading, watch Google’s own tutorial on YT.

The location of the code may vary depending on the provider where your site is registered. For example, if it is WordPress, you can install a plugin or place the code in the header.

The better your Google Analytics configuration, the more structured the data collection will be. Therefore, it is worth studying the configuration and analysis of reports in more depth. But with this post, you can already get started.

How important is it to install Google Analytics?
We could answer with one sentence: answer your questions about how to improve the communication and marketing strategy of your website, blog or business!

But since we know that this answer is subjective, let's go into a little more detail.

Is it relevant for you to know whether the person accessing your website is in Brazil or abroad? Knowing this, will it make a difference to delve deeper into the city or state?

For your sales team, is it important to know at what point during the purchase the user abandoned the cart?

When planning marketing, is knowing the best time to hold an online event, promotion or post a determining factor in decision-making?

Knowing data on traffic, access volume, seasonality, is this information that makes a difference when investing in new promotional, institutional or other actions?

Is it important to have real-time access to engagement and the device where the user is accessing your website, blog or e-commerce?

Does knowing the bounce rate of a certain content or product seem like valuable information to you?

Knowing user behavior, their journey, where they spend the most time, what content they interact with the most, are these points that you consider important for promoting new actions?

If you answered yes to more than one of these questions, you already understand the importance of having Google Analytics. The tool generates a report with all this information. You will know the best time to carry out your online actions, you will discover what users like and dislike most about your product or content, and you will map out where, from a geographical point of view, devices and even browsers, your persona accesses your channels.

Analytics can be very useful and fun
If you've gotten this far, you might be thinking: "Wow, Java code, that's not for me." or "HTML code, I don't understand anything about programming." In short, these are obstacles that don't help at all. Take it as a fun challenge until you get familiar with the tool's interface. The basic configuration is very user-friendly. Start. Test. The paths, as you'll see in the tutorial we mentioned, are educational.

Once you start using it, you'll see that there's always something else you want to know about your business and the tool will certainly provide you with that information. After you set it up, of course!

Attention! The reports are divided into primary and secondary dimensions, which allow for combinations. Don't dismiss your insights and trust the data. And don't despair if you see conflicting results. The anxiety of short-term information, especially at the beginning, should not be seen as standard.

Use the tool as an ally to analyze situations and find solutions. In addition, over time you will become familiar with it and everything will become easier.
At first it seems like a lot of information, and it is! Take advantage of it and use it strategically.

Finally, if you need help, count on the Santa Fé/FALOMI team to put this tool into practice. The free version will certainly be of great value in optimizing your email address.