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Average time spent minutes and 4 seconds . Average page views -> 7.34 pages per session . Users navigate more and better when accessing from Google Adwords than from Click To Tweet As we can see, when a user enters from Google advertising, they interact much more with the page and are directed to other internal pages. In other words, they navigate more comfortably. Which channel is better? If we have already seen that we get many more clicks from users coming from Facebook than from users from Google, and yet the user is more comfortable when they have searched for the information, what is the best channel to attract customers? Continuing with our experiment, it is clear that what we need to find out is whether or not we manage to attract customers.


In this case, success will depend on austria mobile database whether there is an additional request for information/quote through a form . This will be our “conversion” that helps us really determine which channel has been most helpful to us. Let's look at the conversions obtained from users, depending on whether they come from the Facebook campaign or the Google Adwords campaign. Facebook Ads 1 conversion with €13 . Each conversion comes to, obviously, €13. Google Ads 8 conversions with €55 . Each conversion comes to €6.9., the investment in Google Adwords is being much more profitable than the Facebook ad campaign.