I only want to create one ad why do I need

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When creating an ad, you'll notice that you're prompted to create an ad group. This is a required part of the process, even if you only want to create one ad. But as we'll discuss later, it's best to have at least two different versions of your ad so you can test and see which one performs best. And in most cases, you won't have just one ad in your Google Ads account. Here's an example to explain why:

Let's say I sell my home services and I have two main offers macedonia phone number data that I want to advertise: installations and repairs. Installations are more valuable to me than repairs, so I'll split them into two different campaigns. This way, I can allocate a higher budget to installations (because as we just learned, budget is set at the campaign level, not the ad level).

But let's say I have different types of installations, like windows, gutters, and more. While I want to keep the same placement, network, and device targeting for each of these offers, my targeted keywords and ad text for a window installation ad will be completely different than for a gutter installation ad, so I'll want to separate them into different ad groups within the same campaign. The same goes for my repairs campaign.