Republishing content
Republishing content requires minimal effort compared to the results that can be achieved.
However, precautions must be taken to avoid penalties for duplicate content.
Republishing is the act of republishing content on another platform that is related to your topic.
In this case, the content is republished “as is,” without making significant modifications. Although the text or title may be altered, the message and purpose of that piece of content, as well as the format, are maintained.
A very common example is republishing content indonesian phone numbers on LinkedIn or Quora , which is becoming increasingly popular.
Always, of course, add the link to your website so that the user can access the original source.
It is also a good idea to add the “rel=canonical” tag to the <head> section of the HTML code of the page with the original content.
If you republish the content or part of it verbatim, make sure that the “no-index” tag is added to the article that is copied from the original.
It is most common not to republish the entire content, but rather an introduction or a fragment.
The key is to write enough to engage the reader and get them to complete the reading on your site. In this case, the text will be tailored to the purpose and there is no risk of duplicate content if you alter it.
Besides LinkedIn and Quora, Medium and Reddit are other platforms where you can republish your posts.
You can also search for informative websites related to your topic.
Tips for republishing content
It is advisable to allow at least two weeks between publishing new content and republishing it on another platform, to allow time for the original post to be indexed and positioned.
Take advantage of this opportunity to update your title and optimize it further if possible! Test to find out which titles work best.
Keep in mind that it's not worth reposting content that hasn't worked. It's wise to apply this strategy to multiply success, not to fall back on failure. Is the content relevant to your audience? Did it receive interactions when it was first published? Then go ahead. Adjust it for the platform you have in mind and schedule its reposting.