Is content quality becoming increasingly important?
Posted: Sun Dec 22, 2024 8:33 am
And you maintain this gold mine – the aforementioned attention – with intense writing. So interesting, lively, rhythmic, rich in content but lean. In these cases, Italo Calvino is my source:
“Lightness is not superficiality, but gliding over things from above, not having millstones on your heart.”
American Lessons
This means that to be light it is not necessary to become mexico business email list superficial. You do not have to remove what is needed but the superfluous. Which is the secret of every work: the Pietà was already in the block of marble. Michelangelo, an artist of taking away and not of adding, only removed what was not needed.
The quality of content is a torment that has accompanied us for several years. The concept is clear : it will be increasingly important because the competition increases. Before the web was something for a few, when I started blogging we were just a handful of people publishing content. What times!
It's quite easy to make a difference in this context. Today you have to jump through hoops also because the big brands have understood the importance of doing content marketing designed to assert themselves on informational searches and not just strictly commercial ones (where we are now saturated).
This means that you have to give your all to have a place in the sun for your brand. It is not enough to be there, it is not enough to open a blog to get noticed. The competition is strong but the path to follow does not change: you just have to find the right niche. It is not easy, I know. But the way is there.
What are the steps you take before writing a text?
The secret recipe (which is not secret) requires first a study of the serp for the most important queries that I want to address. This allows me to understand what Google prefers , what are the best works done by competitors and if there are any related questions expressed by the public.
“Lightness is not superficiality, but gliding over things from above, not having millstones on your heart.”
American Lessons
This means that to be light it is not necessary to become mexico business email list superficial. You do not have to remove what is needed but the superfluous. Which is the secret of every work: the Pietà was already in the block of marble. Michelangelo, an artist of taking away and not of adding, only removed what was not needed.
The quality of content is a torment that has accompanied us for several years. The concept is clear : it will be increasingly important because the competition increases. Before the web was something for a few, when I started blogging we were just a handful of people publishing content. What times!
It's quite easy to make a difference in this context. Today you have to jump through hoops also because the big brands have understood the importance of doing content marketing designed to assert themselves on informational searches and not just strictly commercial ones (where we are now saturated).
This means that you have to give your all to have a place in the sun for your brand. It is not enough to be there, it is not enough to open a blog to get noticed. The competition is strong but the path to follow does not change: you just have to find the right niche. It is not easy, I know. But the way is there.
What are the steps you take before writing a text?
The secret recipe (which is not secret) requires first a study of the serp for the most important queries that I want to address. This allows me to understand what Google prefers , what are the best works done by competitors and if there are any related questions expressed by the public.