Obviously, you can’t work both sides of the street at the same time

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You know people. This is where you begin. Hit the streets, use your references, dig out that old Rolodex and call on old contacts. They’d be glad to hear from someone that talks in terms they can easily understand, who knows the challenges of their particular business type, and who will answer all their questions. Keep in mind that once you’ve done a few jobs for a particular type of business, you may soon find yourself facing conflicts of interest.


Unless you consider yourself a kind of rogue israel email list gun-for-hire in your own personal Sergio Leone film. Rule 2: Go where the money is. If the notion of delving into the small business market has you thinking that you’re standing at the base of the Big Rock Candy Mountain, you’re in for a rude awakening. This is common sense and simple math, folks. The average small business owner walks a razor’s edge between red ink and black.





Most don’t have a “marketing budget” stashed away. You know what your hourly rate is for your services, so you may want to identify top prospects by their hourly rate as well. Doctors, Dentists, Elective Surgery Practices, Lawyers, Accountants… you get the idea. These businesses have money to invest in growing their business. What else do we like about these business types? They are highly educated, have considerable work autonomy, very competitive, and most are actively trying to attract and retain clients.