Although it is not the only search engine in existence, Google is the most widely used worldwide, followed by Yahoo , Bing , Baidu (in China), MSN , NHN , Corporation (South Korea), Ebay , Ask Network , Yandex (Russia) and Alibaba .
In most European countries, in fact, searches via Google exceed 90%, reaching 98% in Spain, for example. Google is followed by Bing and Yahoo , engines with a large impact, especially in Great Britain.
The positioning of your website in the results of different search engines, such as Google , depends on your knowledge and management of keywords , that is, on the use of the key words that Internet users enter in search engines to obtain information.
Below we present two tools that will facilitate the process of internationalizing your business on the Internet:
1. Google Keyword Planner
It is part of Google Adwords , that is, the application that Google makes taiwan telephone number available to you to be able to do sponsored advertising on the website, whose ads are displayed prominently in users' search results.
Through Google Keywords Planner , you can plan the ideal keywords for your website, filter geographic areas, find out the level of competition in them, among many other advantages.
Guide to adapting your website to international markets
2. SEMrush
It is another tool that offers very valuable information from an SEO perspective by providing, with great precision, data on positions, highlighting relevant keywords, as well as the competition along with the specific URL that is positioned.
The results analyzed by SEMrush reach the first two pages of maximum traffic on Google and it is a tool that produces monthly results reports in a very intuitive and visual way. In addition, you can compare the position between companies through common keywords , as well as the keywords used by the business that is likely to be a competitor and does not have our website within its Top 20.
An SEO Plan is essential to properly develop your strategy on the Internet , so it is important to know the tools at your disposal to have a good presence on the Internet and overcome competitive difficulties.