Foreign trade knowledge
B2B email marketing: 7 key details you may overlook
It’s hard to imagine a future without email. No matter how the marketing landscape changes, B2B email marketing will always be part of the core strategy. Even after the rise of social media, instant messaging, and mobile platforms, email marketing remains an important and reliable tool for B2B marketing.
Why is foreign trade email marketing so important?
Foreign trade email marketing has multiple advantages. First, it is a model of permission marketing, that is, gradually winning the permission of potential customers through continuous communication saudi arabia phone numbers and building trust, rather than direct sales. According to statistics, 77% of foreign trade customers prefer to receive permission-based marketing information through email rather than through other media. Emails contact foreign trade customers in a relatively non-intrusive way.
Compared with phone calls, text messages or social media, it is less likely to disturb foreign trade customers, and it can have a more organic conversation and understand customer needs. If done properly, B2B foreign trade email marketing can build trust and deliver valuable information without disturbing potential customers. If done poorly, B2B foreign trade email marketing can easily be regarded as spam, which just shows the importance of permission marketing.