But there is no way to grow it with the "set it and forget it" method.
In fact, to continually sell online, you need a flow of visitors to your site that you can nurture and convert into customers .
But how do you get this flow of traffic from your e-commerce website?
There are two ways to approach this; take advantage of paid promotions or focus on organic methods.
To help you drive organic traffic to your website, we usa phone number list listed several tactics you can use.
How to Generate Traffic to E-Commerce Websites Organically
Paid traffic usually comes from users clicking on an ad they saw on Google or social media. On the other hand, organic traffic comes from content that establishes you as an authority and increases the value of your website.
Organic traffic aims to provide solutions to your audience's problems so that they are willing to visit your website.
And the best part?
Unlike paid promotions, organic marketing tactics have long-term sustainability.
But how can you achieve increased traffic to your eCommerce website organically?
Reading.
1. Take advantage of SEO
Search engine optimization (SEO) can help your products or blog posts rank higher in search engine results pages (SERPs) .
But how can it be used to increase eCommerce website traffic?
Start with keyword research.
Choose a reliable keyword research tool to find the keywords you need to target. Make sure to focus on buyer intent, transactional keywords, and those with high search volume and low competition.
Once you're done with your research, add unique content to your product pages and blog while focusing on your chosen keywords. Describe each product or service in detail, including information about features, FAQs, comparisons, etc.
But why?
45% of online shoppers visit a product page during purchase, while 41% said it has the most significant influence on their investment.
Image via Catalyst Digital
Image via Catalyst Digital
Optimizing your product description pages can increase traffic to your eCommerce website and boost conversions.
But don't stop there.
Other SEO tactics to increase traffic to your eCommerce website include: