Without building high-quality links, your website will not rank high for competitive keywords and search terms.
But not all links are created equal.
In fact, the wrong type of links can harm your website and negatively affect its rankings, affecting organic traffic and revenue as a result.
That being the case, you need to analyze your backlinks and those of your competitors regularly to find new opportunities to earn links that will help you increase your organic visibility, identify any issues that may be slowing down your site's performance, and discover the most appropriate ways to resolve them.
In this guide you will discover:
What is a backlink analysis and why should you perform one as part of your SEO efforts?
What is a quality backlink?
What is a toxic backlink?
How can toxic backlinks affect your organic performance and search rankings?
Toxic link building tactics to avoid in 2020
How to discover toxic backlinks on your sample cell phone number in philippines website?
How to remove toxic backlinks?
How to disavow toxic backlinks?
What is a backlink analysis and why should you perform one as part of your SEO efforts?
If you're not regularly analyzing your backlink profile, this is something you need to start doing.
The more knowledge you have about your own and your competitors' link profiles, the more likely you are to use this information to improve your strategy.
Identify a competitive link gap
Performing a backlink analysis helps you understand the backlink gap between you and your top competitors.
In this way, you can identify your ability to position yourself in front of others and see how difficult it is to overcome them.
This means you can develop a strategy that will close the link gap and help you gain a competitive advantage.
Without having an idea of the link profiles of the sites you're competing with, you'll be flying blind.
A really quick way to do this is by comparing up to five domains with SEMrush's Backlink Gap tool: