Linkedin Ads is an interesting distribution platform for B2B companies and especially for consultative sales because it allows them to directly reach their target audience and increase their visibility on the largest professional social network in the world.
How to evaluate if Linkedin Ads is a good option for my B2B company?
While the CPC (Cost per Click) on Linkedin is much higher russia phone number example than on other channels (such as Meta Ads, Google Ads, etc.), the good thing about Linkedin is that it has a greater targeting capacity than any of the other options.
So, the important thing about Linkedin Ads is not so much “How many people can I reach with my ad for each dollar invested” but rather that the people I am going to reach have a high affinity with my “Buyer persona”.
This means that with a well-segmented and well-profiled campaign from the content, the value of each click generated is really very high (I am not referring now to the cost, but to the added value that this click generates for my campaign).
That's why my recommendation is, if you choose to advertise on Linkedin Ads, that you make every click you buy count. How? By creating ads with calls to action that contribute to marketing and sales objectives, and that also provide value to our Buyer Persona.
One of the best examples of this are online events that can be planned on the network itself (Linkedin has recently launched this feature where it is possible to create events and promote them), quick talks or anti-webinars where specialists in a subject share their expert knowledge with buyer personas, in a very short time, with zero commercial content and 100% valuable content.